Introduction, Show Formalities and What You Can Expect

Hi there!  Kay here, with Shannon.  

Welcome to the very first episode of The Body Contouring Academy’s Proven Profits Podcast!

 

In this introductory episode we plan to tell you 

Who we are

What we’re doing

Why we’re doing it

and

The reason you should stay tuned

Who we are – Shannon and Kay

We’re both entrepreneurs who’ve individually started up, operated, and sold aesthetics businesses, medical spas specifically.  About 5 years ago, we partnered to create our newest venture, Sculpt Away, a boutique medical spa specializing in non-invasive body contouring.

Shannon Schimmel 

Hi, it’s Shannon. My career in the beauty industry started at a very young age and through the years I’ve played many roles from retail manager to outside sales to marketing and advertising. I’ve always had an entrepreneurial spirit and a passion for sales and marketing. So I owned and operated a medical spa, which was a great success and a few years later when I received an offer to buy it, I sold.  I’ve been a sales and marketing specialist ever since.           

Kay Overley 

It’s Kay again.  I’m both an RN and an Attorney by both education and practice and I’ve been partnering with physicians in medical business ventures for more than 25 years now.  It was more than 13 years ago when physician partners and I created our first medical spa. It’s really hard to believe so many years have passed! That medical spa flourished and after several years, we all wanted to move on to other opportunities, we received a generous offer and we sold.   

Our Brainchild – Sculpt Away – a ‘Boutique Business Model’ Medical Spa

The Riches are in the Niches. Niching was the answer to set our business apart from the rest.  A boutique non-invasive body contouring med spa was a natural fit for us. We’d both worked with body contouring patients for years.  And you may have noticed. Consumers are demanding body contouring. You’ve probably seen the numbers. We’ve seen them firsthand and enjoyed those numbers.  There is no shortage of Americans needing to trim some fat. We all want great bodies, but we all want to indulge and most of us avoid exercise. So body contouring will continue to grow and be in high demand.      

We created a very distinct brand in Sculpt Away.  We made strategic decisions about everything. Everything from the devices we selected to the services we offered to the look and feel of the office to our messaging and advertising to our over-the-top customer service.  We have not and do not offer discount pricing, and we do not offer “packages.” Instead, we charge premium pricing. All in return for expert care delivered by a team of ‘body shaping experts.’ You can do it too. We’ll show you the way.      

A combination of mistakes and successes has lead to incredible success

We thought we knew a lot when we launched but we’ve learned an incredible amount since.  We’ve learned from both failures and successes. Along the way, we have created systems, processes, scripts, protocols, emails, handouts, & the list goes on and on, for everything.  And we fine-tune and improve these systems constantly.    

It’s been a great ride.  Body contouring has provided us with the freedom and the means to live life the way we want.  It can for you too.

What we’re doing

We will be sharing our ‘secrets,’ everything we have learned and developed, from our choices in advertising to bring in the business, to how we manage our patients and keep them happy, in developing every step of our operational, sales & marketing systems, to setting and enforcing appropriate medical protocols… and so much more.  

We’ll offer a new podcast every week, 52 weeks a year.  A normal episode will normally last about 10 minutes, long enough to go in depth on a topic but short enough to listen to just about any time.

Our podcasts will be informative and practical.  We’ll deliver actionable steps that you can take and implement right away.  We’ll provide you with hot resources. We’ll tell you what works and what doesn’t.  And we’ll discuss real-life examples and speak from our own experience.

Why we’re doing it    

Others have not enjoyed success with body contouring

Some ask why we’re doing this when we already have a thriving medical spa, have co-authored a book on body contouring, and have started a body contouring training academy.  Actually, we’re adding podcasting because of all of that. Because we’ve achieved great success in aesthetics, body contouring specifically. We have the time to do things we’ve dreamed of doing.  We credit our fast rise and our continuing success to the systems, processes and strategies that we’ve developed. These can be duplicated and we’re ready to share these secrets with others. We’re not fearful of creating tougher competition by sharing our knowledge.  There’s no shortage of patients with unwanted fat, loose skin or cellulite.  

So whether you are a medical doctor who is adding body contouring to your practice or you already provide aesthetics and you’re adding body contouring services or you are brand new, starting body contouring, if you want to succeed, build the body contouring business you want with the income you desire,  all you need to do is follow these systems, processes and strategies.  

Why you should stay tuned 

We have good news and bad news about the body contouring business.  

The good news is that non-invasive body contouring is one of the best businesses in the world…if you do it the right way, the reliable way, the proven way.  We’ll show you how.       

This podcast is helpful for all providers, physicians, nurses, business owners, aestheticians.  Any size operation, medical services or spa services. We can help you start a body contouring center.  We can help you add body contouring to your current business. We can help you increase profits in your current body contouring operations.  

You won’t want to miss an episode.  So subscribe and stay tuned.