Aesthetic providers and aesthetic businesses solve similar problems for clients, and deliver similar solutions for those problems.     Why would a prospect client choose you instead of your competitors?     If you cannot answer this question, your business and its offerings are in peril of becoming simply a commodity, on which prospects and clients base…

Established clients can help us grow our businesses faster than any marketing effort.  Statistics show us that our existing clients spend 31% more than new clients.   https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=4ad0fdc85a8e  Moreover, we must spend five times more to acquire new clients than to retain established clients.   https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=4ad0fdc85a8e And for those businesses that already have a membership program in…

  With seventy-one percent of Americans overweight, it comes as no surprise that conversations with our clients include frustrations and dissatisfaction with body shape and weight.  Though there’s a slew of factors that affect our weight status, there’s one behavioral secret that serves as the launching pad for weight loss success – for everyone.    …

  Do your clients complain about weight gain, bloating, feeling plump?  What about headaches, fatigue, insomnia, and joint pain?  Each of these symptoms may indicate an abnormal buildup of fluids and toxins.      For the most part, our bodies do a pretty good job at eliminating toxins and fluids, but our modern lifestyles can slow…

In the aesthetics industry, we’re in the business of making others feel better about themselves.  Selling is about meeting our client’s needs and solving our client’s problems.  As such, we must optimize our ability to problem solve by use of the Consultative Selling methodology.   The Consultative Sales Process = Solutions Based Selling The Consultative…

Without a doubt, body contouring services can give you a 7-figure business.  We know for certain because our medspa has performed at that level for five years in a row.  And…the model continues to prove itself; it’s setting new monthly income records in 2021.     Our business idea was unproven We didn’t always know for…

    Your clients are like so many of us when it comes to fighting the battle of the belly bulge.  Seems like no matter how much we sacrifice with our diet, the fat on the tummy just won’t budge.  Even more frustrating, it may be out of our control.   Why is Belly Fat…

  Clients pay 10-15% more for the same product or service if your business uses scent branding.     Do you harness the powerful selling power of scent in your aesthetics practice?     Do you use one consistent signature scent that your aesthetics clients associate with your business?     Do your clients tell you they just…

Needs and desires drive every market.  Whether it’s unwanted fat, cellulite, skin firming or muscle enhancement, now, more than ever, people are claiming the right to feel good about themselves, especially in seeking treatments to reach their ideal body.       Numbers don’t lie.  The demand for non-invasive body contouring treatments has gone up 137% in…

  We advise our clients to update their client’s health history every visit – whether for a service or for a product purchase.  Why?  Changes may occur in 3 critical categories between visits, and these changes may create new risks or even new contraindications for the client.       Most professionals, both aesthetic and medical, update…