What to do when your business is a victim of a copycat body contouring competitor
You know you’re doing something right in your body contouring business when a competitor copies you. But you’re rightfully annoyed and concerned about it. And unfortunately, this happens more often than you think, and it can happen to you. Especially if you have a successful business. So what do you do if your business becomes…
You can’t build a great body contouring business unless you hire the right people (& fire the wrong ones)
As Jim Collins taught us in his book Good to Great, the secret to building a great body contouring business starts with your team. When you have the right people on your team, they are self-motivated and want to build something great. Conversely, if you have the wrong people, it doesn’t really matter what else…
Considerations when deciding to treat multiple body contouring areas in one visit
What is your response when a client asks you to treat two areas (like both her abdomen and her thighs) on the same day? It’s great she’s so motivated. And you’d like to grant her request. After all, clients want the convenience of treatments on the same day. And generally, it’s perfectly safe to treat…
How to use your ‘brand’ to attract more body contouring clients
You should build a body contouring brand, not just a body contouring business. And your business brand should be the very foundation on which your business is built. It’s often overlooked, and your business won’t grow much without it. Most business owners, when needing to attract more body contouring clients, respond by spending more advertising…
10-step body sculpting business interior design success formula
There is a formula for profitability when it comes to best practices in designing or remodeling your body sculpting business. The formula does not require a big budget…it’s possible to grow a big business without spending a fortune. All you need is a proven success formula to follow. In this article, we’ll break down the…