Marketing & Sales
A guide to body contouring service policies
We understand you didn’t go into body contouring to write service policies, but you need to do it to protect yourself and your business. Sooner rather than later. Here’s why. Not having written policies leads to legal risks, lost income, harm to your reputation, appearance of unprofessionalism and confusion amongst your staff and your clients. …
Read Full PostHow to use educational content to attract leads to your business
We don’t have to say it. Attracting leads is the life force of your business. Question is since there’s so many different ways to attract leads, how do you choose the best ways for your business? As successful medspa owners, we encourage every personal services business (day spa, skin care, massage, etc.) to use educational…
Read Full PostWhy your body contouring business must implement local marketing
As a brick-and-mortar personal services business, your local market is where the majority of your clients and prospects reside. Most people who do business with you will live within a fifty mile radius of your business. The reason is simple. People want convenience and are more likely to utilize the services of a business that…
Read Full PostHow to choose the body contouring marketing channels that turn leads into income
Businesses that provide aesthetic services, such as non-invasive body contouring, are not only growing in popularity; they’re expanding in number. This means you most likely have an increase in competition even as your consumer base grows. Which makes it even more critical to utilize proven body contouring marketing channels. In this article, we guide you…
Read Full PostUse this quick guide to define your target market so you can turn more leads into sales
Your business’ success depends on successful marketing. And what’s an absolute prerequisite to successful marketing? It’s clearly defining your target market. Unfortunately, most aesthetics businesses struggle to clearly define their target market. Instead, they try to appeal to nearly everyone. This results in their marketing campaigns being aimed at far too many of the wrong…
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