How to manage bad online reviews in your body contouring business

person holding a cell phone with emoji faces representing online review of body contouring services

As small business owners, our business feels like an extension of ourselves.  We take pride in our work and it hurts when we get criticism…like a bad review.  And it’s hard not to take bad reviews personally.  When you do take them personally, your natural tendency may be to respond inappropriately.  But don’t get angry,…

Use this process to determine proper staff compensation for your aesthetic business

Happy woman sitting behind desk handing out a pay check

For the aesthetic business owner, charting proper staff compensation isn’t easy.  First, compensation doesn’t simply mean figuring the hourly or salary rate.  It involves determining all the benefits your business will convey to your employee in exchange for the responsibilities and tasks you require.  And second, it’s a calculation that must be unique for each…

How to know you’re ready to hire a new team member

woman being interviewed for a job

Whether you are a solopreneur or you already have a team in place, hiring is both a strategic necessity and a weighty challenge.  How do you know you’re ready to take the next step in your aesthetic business growth strategy and hire a new team member?  It’s a big step.  In this article, we’ll discuss…

Body contouring diet recommendations: what to tell your clients

Body contouring professional wearing a lab coat and stethoscope writing diet recommendations with fruit and measuring tape beside her

Not sure what kind of diet to recommend for your clients undergoing fat reduction treatments?  Read further to learn the best body contouring diet recommendations for your fat reduction clients.   A review of how non-invasive fat reduction works and why your clients need to follow diet instructions while undergoing body contouring treatments Non-invasive fat…

Don’t break the body contouring marketing rules!

know the rules written on chalkboard for contouring marketing

In our last blog article, Want leads?  6 reasons to use social media marketing in your body contouring business, we discussed the six reasons why you must include a social media strategy in your body contouring business game plan.  But we didn’t discuss what body contouring marketing is and how to develop your body contouring…