How to manage bad online reviews in your body contouring business
As small business owners, our business feels like an extension of ourselves. We take pride in our work and it hurts when we get criticism…like a bad review. And it’s hard not to take bad reviews personally. When you do take them personally, your natural tendency may be to respond inappropriately. But don’t get angry,…
Read Full Post5 Incredible benefits digital courses offer body contouring professionals
Have you wanted to upgrade your skills, obtain certifications, and learn something new, but you’ve felt restrained by your responsibilities and demanding schedule? Digital learning offers your solution. Online courses give busy professionals like you the opportunity to find time to continue your education, to open more doors with additional expertise, and to increase your…
Read Full PostFat freezing certification: cryolipolysis and coolsculpting
Fat freezing is an incredibly popular fat reduction treatment. Do you offer it? In 2019 more than eight million treatments were performed by board-certified plastic surgeons alone. Even so, confusion abounds about the technology, cryolipolysis, and the brand name of the most well known cryolipolysis device, coolsculpting. And many body contouring professionals still don’t have…
Read Full PostThe key to aesthetics business profitability is knowing your numbers and following the money
It’s possible to bring a lot of revenue into your aesthetics business…without ever turning a profit. That can happen when you don’t know your numbers. We understand. You’re busy running your business, managing your team, doing consultations and maybe even performing treatments, and there’s little time left for numbers. But knowing your numbers is key…
Read Full PostUse this process to determine proper staff compensation for your aesthetic business
For the aesthetic business owner, charting proper staff compensation isn’t easy. First, compensation doesn’t simply mean figuring the hourly or salary rate. It involves determining all the benefits your business will convey to your employee in exchange for the responsibilities and tasks you require. And second, it’s a calculation that must be unique for each…
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