Lawsuit alleges medspa misled consumers by falsely advertising EmSculpt procedures

Falsely advertising Emsculpt procedures

In early July 2021, BTL industries filed a lawsuit against an Illinois clinic, Pinky Promise Beauty, alleging false advertising, unfair competition, false designation of origin, and copyright and trademark infringement.  BTL is the manufacturer for the Emsculpt family of products for non-invasive muscle-toning and fat reduction.   The BTL lawsuit alleges the med spa, Pinky…

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How to draft ethical body contouring ads that sell

Ethical body contouring ads

This article is intended as a guide and is not intended to replace legal advice from your legal team.  As with any issue with legal implications, you should consult your attorney for advice.   On July 9, 2021, BTL Aesthetics filed the first of several lawsuits against clinics and spas claiming they falsely advertised that…

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Use our secret tactic to increase revenue and grow your medical spa

Increase revenue and grow your medical spa

In our medical spa, we developed a secret tactic to increase revenue that we share in this article.  It’s easily replicable, so you too, can use it to increase revenue and grow your medical spa.  This tactic enabled us to educate and bond with our patients, and ultimately grow our practice, simply by guaranteeing that…

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