Lawsuit alleges medspa misled consumers by falsely advertising EmSculpt procedures
In early July 2021, BTL industries filed a lawsuit against an Illinois clinic, Pinky Promise Beauty, alleging false advertising, unfair competition, false designation of origin, and copyright and trademark infringement. BTL is the manufacturer for the Emsculpt family of products for non-invasive muscle-toning and fat reduction. The BTL lawsuit alleges the med spa, Pinky…
Read Full PostHow to draft ethical body contouring ads that sell
This article is intended as a guide and is not intended to replace legal advice from your legal team. As with any issue with legal implications, you should consult your attorney for advice. On July 9, 2021, BTL Aesthetics filed the first of several lawsuits against clinics and spas claiming they falsely advertised that…
Read Full PostUse our secret tactic to increase revenue and grow your medical spa
In our medical spa, we developed a secret tactic to increase revenue that we share in this article. It’s easily replicable, so you too, can use it to increase revenue and grow your medical spa. This tactic enabled us to educate and bond with our patients, and ultimately grow our practice, simply by guaranteeing that…
Read Full Post5 reasons to use video testimonials to grow your medical spa
Do you use video testimonials to grow your medical spa? If you don’t, you should start now. The most believable and convincing messages don’t come from what we say. Instead, the most persuasive messages come from the words of our satisfied customers. Nothing trumps actually hearing a patient’s heartfelt delight with the transformation we…
Read Full PostImprove non-invasive body contouring results with cupping therapy home care
In our medical spa, we have consistently educated our patients about the importance of home care following any non-invasive body contouring treatment. Our team makes several recommendations, from nutrients and supplements, topicals, diet modifications, water intake, sleep optimization, to holistic lymphatic assist treatments we offer at our facility. But what is the most budget-friendly, and…
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