How to use the intriguing power of scent to sell
Clients pay 10-15% more for the same product or service if your business uses scent branding. Do you harness the powerful selling power of scent in your aesthetics practice? Do you use one consistent signature scent that your aesthetics clients associate with your business? Do your clients tell you they just love the way…
Read Full PostBody ‘Quick Fix:’ Why we all want it
Needs and desires drive every market. Whether it’s unwanted fat, cellulite, skin firming or muscle enhancement, now, more than ever, people are claiming the right to feel good about themselves, especially in seeking treatments to reach their ideal body. Numbers don’t lie. The demand for non-invasive body contouring treatments has gone up 137% in…
Read Full PostCoolsculpting by Allergan Aesthetics launches Coolsculpting Elite
Allergan Aesthetics, an AbbVie Company, has announced the launch of the Coolsculpting Elite, its next-generation fat reduction system, with applicators designed to complement the body’s natural curves. Coolsculpting is a non-invasive fat reduction technology that literally freezes fat cells, destroying between 20-25% in the treated area in one treatment. Coolsculpting Elite harnesses proven…
Read Full Post3 Vital reasons to update the health history every visit
We advise our clients to update their client’s health history every visit – whether for a service or for a product purchase. Why? Changes may occur in 3 critical categories between visits, and these changes may create new risks or even new contraindications for the client. Most professionals, both aesthetic and medical, update the…
Read Full PostHow to conduct the perfect non-invasive body contouring health history
How confident are you in taking your client’s non-invasive body contouring health history? Truth be told we’d rather provide a service than conduct an interview. Most of us admit we feel much more comfortable providing the service than interviewing clients for contraindications. It’s not only that. Most beauty professionals tell us they feel somewhat…
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