Marketing & Sales

We don’t have to say it.  Attracting leads is the life force of your business.  Question is since there’s so many different ways to attract leads, how do you choose the best ways for your business?  As successful medspa owners, we encourage every personal services business (day spa, skin care, massage, etc.) to use educational…

As a brick-and-mortar personal services business, your local market is where the majority of your clients and prospects reside.  Most people who do business with you will live within a fifty mile radius of your business.  The reason is simple.  People want convenience and are more likely to utilize the services of a business that…

Businesses that provide aesthetic services, such as non-invasive body contouring, are not only growing in popularity; they’re expanding in number. This means you most likely have an increase in competition even as your consumer base grows. Which makes it even more critical to utilize proven body contouring marketing channels. In this article, we guide you…

Your business’ success depends on successful marketing.  And what’s an absolute prerequisite to successful marketing? It’s clearly defining your target market.  Unfortunately, most aesthetics businesses struggle to clearly define their target market.  Instead, they try to appeal to nearly everyone.  This results in their marketing campaigns being aimed at far too many of the wrong…