Build a successful wellness program with services from these categories

We know you’ve noticed.  The body contouring industry is changing.  And it’s also changing for estheticians, chiropractors, massage therapists, all personal services professionals.  And business owners, you’d better take notice.  Due to consumer demand, you need to make room for wellness services in your business. You need to learn about what wellness is, what wellness services consist of, and decide what you’ll want to include in your business…and how.  As the saying goes…a brave new frontier.  But a totally exciting one.  And the good thing is, as an established personal services provider, you are in a perfect position to add wellness services to your business.  And we can help you.  You see, we’ve incorporated wellness services in our med spas for more than ten years.  Funny thing is we delivered wellness services long before wellness was even ‘a thing.’   So we have all the know-how and the tools to help you.  And we intend to.  This episode is the second installment of a series of podcast episodes in which we will break down wellness services for you so you can get your own wellness program underway.   You will see that by adding wellness services to your business - you will not only enhance results, but you’ll increase your revenue and most importantly, keep your business relevant.  In today’s episode we’re going to brief you on the five essential categories of wellness services so you can kickstart your plans to build a successful wellness program in your business. Stay tuned.

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You’re listening to The Body Contouring Academy’s Proven Profits Podcast 

Where you’ll learn simple actionable strategies from real world successful body contouring professionals to help you generate more revenue, realize the profits you want and create the life you desire. 

Hi I’m Shannon and I’m Kay and we’re your hosts of The Proven Profits Podcast

Hi there healthcare professionals, business owners, body contouring technicians and beauty professionals!  Welcome everyone!   Kay here. Shannon and I want to thank you for being here too!

Welcome to the second installment of our wellness business series setting you up to successfully add wellness services to your business.  

Let’s get started…

When designing your plan to add wellness services, consider all aspects of your client’s well-being. 

The five categories of wellness services  

It’s perfectly okay to start with one wellness therapy from one wellness category, but ultimately, you’ll need to offer at least one therapy from each of the following five categories.   

I. Detox

II. Nutrition

III. Sleep

IV. Anti-Aging/Longevity (Well-Aging)

V. Movement/Fitness  

I

Detox Wellness Services

#1 on the list of the five categories of wellness services

Detoxification ‘first’ -  it’s a priority

It’s no coincidence that detox is the first category on the list.  That’s because, no matter what, all of us are constantly exposed to toxins: in the water, in the air and in the food we consume.  

There are ways to minimize toxin exposures.  But there is no way to avoid exposure to toxins completely. 

And neither the body nor the mind can function optimally if the body is full of toxins.   

What is meant by ‘detox?’  

Detoxing the right way simply means to support the ways that help your client’s body function at its best.  

But…detoxing is one of the most misunderstood and misused actions or treatments.  

You’ve most likely heard of extreme detox approaches like cutting out all solid foods or sweating for hours.

In reality, these extreme approaches are more a cleanse, not a detox.  

A cleanse focuses solely on the GI system to harshly ‘flush out’ the toxins, while a detox assists and supports all of the body’s systems, liver, kidneys and other organs in toxin elimination.   

What are Wellness Detox Services?

Wellness Detox Services are methods that support your client’s body’s natural cleansing mechanisms.  These services are comprised of 

A Comprehensive Educational Program 

Wellness Detox Treatments

Wellness Detox Supplements

Education, Treatments and Supplements: Details of Wellness Detoxing Services

We’ll dive into the details of Wellness Detox Services - the education, the treatments and the supplements - in future episodes.  Be sure to follow our wellness business series!

II

Nutrition Wellness Services

The second of the five categories of wellness services

Nutrition Wellness services is second on the list.  Here’s why.

Food is medicine

You need to consider food as medicine. 

Nothing can improve health and wellness more than the right nutrition.  

The wrong food can harm every system of the body and the right food can optimize every system of the body.

What is involved in Nutrition Wellness services?

Your Nutritional Wellness program should focus on providing the education and resources necessary to help your clients make sustainable lifestyle changes that lead to optimum weight control, high levels of energy and well-being.  

Nutrition Educational Program 

Since the majority of the population are not informed at all - or - ill-informed about nutrition, comprehensive nutrition educational services are crucial.  

This should include information about nutrition, as well as diets good for weight loss, health promotion and longevity.      

Nutritional Vitamins and Supplements

It’s difficult, if not impossible, to get all the right nutrients from diet alone.  

Plus, there are many other factors working against it.  

For example, are you aware that both toxins and stress can actually deplete the body of nutrients?

Your Nutrition Wellness services should include recommendations or provision of Nutritional Supplements and Vitamins.   

Education and Supplements: Details of Wellness Nutritional Services

We’ll discuss more details of Wellness Nutritional Services - the education and the vitamins and  supplements - in future episodes.  Be sure to follow our wellness business series!

III

Sleep Wellness Services

Our number three in the five categories of wellness services list

The category of sleep follows at number three.  Sleep impacts physical and mental health, weight management, physical appearance and longevity.

Most people lack sufficient sleep

Modern lifestyles get in the way of sleep.  

Sleep is essential for optimum health and wellness. 

For example, during sleep the body grows muscle, repairs tissues, synthesizes hormones and maintains a strong immune system.  

Also during sleep, the brain is detoxified, and while sleeping, the brain processes memories and regulates emotions. 

Education, Treatments and Supplements for Sleep Wellness

Your Sleep Wellness services should include a comprehensive educational program about healthy daily sleep habits, plus relaxation techniques and practical tips.  

You should also consider including Sleep Wellness treatments that provide relaxation and stress relief.   

Finally, you should recommend and/or provide sleep supplements that enhance sleep quality, promote relaxation and quieten the mind.  

Education, Treatments and Supplements: Details of Sleep Wellness Services

We’ll examine the details of Sleep Wellness Services - the education, the treatments and the supplements - in future episodes.  Be sure to follow our wellness business series!

IV

Anti-Aging/Longevity (“Well-Aging”)

A popular category in the five categories of wellness services 

Who doesn’t want to look better and live longer?  That's why this is the most popular (and perhaps the most long-lasting) category of all the wellness services.  

Well-Aging services optimize well-being at any age

Well-aging (anti-aging and longevity) services are not age-dependent.  These therapies optimize your clients’ health and well-being at any age. 

Well-Aging services is a broad category

In addition to holistic methods and treatments, this category includes a broad range of aesthetic services, body contouring, weight management, hormone optimization, supplements, etc., all to support quality of life, health and longevity.  

Treatments and Supplements: Details of Well-Aging Services

There’s a lot to discuss about Well-Aging services.  We’ll start breaking down the details - from aesthetics to body contouring to hormones to supplements, and more - in future episodes.  Be sure to follow our wellness business series!

V. Movement/Fitness

The fifth of the five categories of wellness services

The power of movement

Simply adding movement into the daily routine can lead to a boost in energy and provide a feeling of well-being, not to mention a reduction in stress.  

Movement defined

Movement is a key component of health and wellness, one that is often overlooked.  

It’s important to note that it doesn’t have to be ‘exercise’ per se.  

It’s a broad term that includes all bodily motions and emphasizes the benefits of any physical activity.   

Fitness defined

Fitness is what is achieved via exercise, a goal of exercise.  

Fitness can be attained through any structured activity where the focus is on burning calories, building muscle, improving the cardiovascular system and/or looking better.    

Movement and/or Fitness

It’s your choice to include Movement or Fitness or both.  Whatever you choose, you should provide

Comprehensive Education

Recommended Treatments

Supplements and Vitamins

Education, Treatments and Supplements: Details of Movement/Fitness Services

We’ll dive into the details of Movement/Fitness Wellness services - the education, treatments and  the vitamins and  supplements - in future episodes.  Be sure to follow our wellness business series

Summing up the five categories of wellness services to consider for your business

The wellness industry is booming, and adding wellness services to your business is a strategic move to meet growing consumer demand, increase revenue and keep your business relevant. 

To build a successful comprehensive wellness program, you should incorporate services from each of the five essential categories: 

Detox 

Nutrition

Sleep

Anti-Aging/Longevity (Well-Aging) 

Movement/Fitness

Each plays a vital role in optimizing health and well-being. 

In our upcoming articles, we’ll guide you through the process of designing and implementing a wellness program that fits your business. 

Stay tuned for the next installment in our wellness business series…

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