How to bring wellness services into your business the quickest, easiest and most affordable way

Welcome to part 3 of our getting started with wellness series. Consumers want to feel good, age well, be healthy and look great and they want to use wellness services to get them there.  So what’s holding you back adding wellness services to your business?  Are you hesitant because you’re afraid it’ll require too big of a budget?  Or maybe simply because you don’t know where to start?  Or are you dragging your feet waiting until you get all the wellness knowledge that you think you’ll need.  Whatever the reason.  We understand.  And we can help. In today’s episode, we’re addressing your concerns and answering many other questions that we bet you have.  It’s all in our 5 steps to add wellness services to your business.  Since we’ve integrated wellness services in our medical spas services for many years, we know how to do it successfully.  So stay tuned to learn!

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You’re listening to The Body Contouring Academy’s Proven Profits Podcast 

Where you’ll learn simple actionable strategies from real world successful body contouring professionals to help you generate more revenue, realize the profits you want and create the life you desire. 

Hi I’m Shannon and I’m Kay and we’re your hosts of The Proven Profits Podcast

 Hi there healthcare professionals, business owners, body contouring technicians and beauty professionals!  Welcome everyone!   Kay here. Shannon and I want to thank you for being here too!

Consumers are looking for wellness wherever they go.  So as a business owner or personal services professional, it should be an easy decision to add wellness services and products to grow your business.  But how do you get started?  And what services should you use to kick off your program?  Will it take a long time to get your initial wellness services off the ground?  Do you need a big budget to kick it off?  In this article, we’ll answer all of these questions (and more!) as we share the 5 easy steps to add wellness services to your business…fast.  You may be surprised!

Welcome to the third episode of our wellness business series in which we break down the blueprint to successfully add wellness services to your business.  

Let’s get straight to it.

There are just 5 easy steps to add wellness services to your business:

Step 1       Evaluate the wellness benefits of the treatments and technology you already use 

Step 2       Do some research

Step 3       Evaluate your resources for any new wellness services you’re considering

Step 4       Plan and Prepare 

Step 5       Launch and then Track

So now, let’s dive into the details of each step...

Step 1

Evaluate the wellness benefits of the treatments and technology you already use 

You already provide treatments that assist your clients in achieving their goals.  And whatever your speciality, body contouring, skin, health, and so on, we’d bet that some of these treatments also provide health and wellness benefits.  

Here’s some examples:

Swedish Massage (promotes relaxation) 

Pressotherapy (provides a full range of benefits that promote health and wellness)  

Infrared Light Therapy (scientifically proven to improve and optimize health)   

Facials (reduce stress, promote circulation) 

So…why not use these treatments - this low-hanging fruit as your first wellness service(s)?

Cost = zero.

All you need to do is modify your messaging.  

Start marketing your existing treatments as ‘wellness treatments.’  

You already have the equipment and the room.

Your team is already trained to perform the treatments.

Your task?  Develop a ‘wellness name’ and ‘treatment description’ for the new ‘wellness treatment.’  

For example, if you are a body contouring professional and promote infrared light therapy treatments for fat reduction or lymphatic detox post-treatment, you can promote the same treatment for its wellness benefits using a description like this:

Infrared Light Therapy, revolutionizing the power of light!

Experience the ultimate in relaxation while you elevate your health and revitalize your mood and body.

Step 2

Do some research

The good news is you probably already offer some wellness services! 

But what about new services you might want to add.  The next step is deciding if you want to add new wellness services to your menu.

Before you dive in, answer your whys, hows and whens. 

Why is it good for your business to add new wellness services and products?  

How does each new wellness service and product fit within your brand?

When should you add new wellness services and products (in addition to your current treatments you can promote for their wellness benefits)?

How will you evaluate the need and benefit for more wellness services as time goes by?

If you’ve already identified new wellness services and/or products that fit your needs, it’s time to assess your cash reserves and your cash flow to make sure you have the ability to bring on the new services. 

Talk with your VIP clients about your picks.  Get their opinion about the services and your proposed pricing.

Do some secret shopping.  Go to businesses in your community that offer the wellness service(s) that you are considering.  What do they charge?  How do they describe it and its benefits?  Schedule for the treatment.  How do you like it?  Does their staff seem sold on it?

Step 3  

Evaluate your resources for new wellness services 

So your cost to promote your existing services for their health and wellness benefits?  Next to nothing.  Your time but no money.

What about new services?  

When you’re interested in bringing new services on board, you’ll need to figure in additional factors.

Space 

Do you have the space to administer the new wellness treatment(s)?

Staff 

Does your team have the expertise necessary to learn to sell and perform the new wellness treatment(s)?

Equipment and supplies

What equipment is needed and what will it cost?

What supplies and/or consumables are needed and what will they cost?  

Step 4

Plan and Prepare 

Rely on experts

Though it’s possible to find what you need to know on the internet, it’s an overwhelming task and takes an incredible amount of time…time that business owners and professionals simply do not have.

So…rely on experts…people who have already done it, who have spent years developing successful businesses and who will lay out a clear path for you.  

Experts like us!  We’ve spent twenty years (and lots of trial and error) to develop and refine protocols, systems and methods.   And you benefit when we share our knowledge!

Educate your team

Your team must hit the ground running.  The more wellness knowledge your team has, the more success for your clients and your business.  

Craft your wellness menu

The wellness services on your menu should

Cater to and appeal to your target audience;

Be simple and straightforward, not providing too many choices;

Highlight key selling points;

And use descriptions that focus on the key benefits important to your wellness clients.

Consider your wellness menu as a dynamic marketing tool that should evolve with your business and develop as you gain more knowledge of the wellness industry.

Determine your pricing

Calculate the cost of each new service based on the amount it will take to provide it, then add the profit you want to make.  

It’s worth your time to know your numbers because that’s the key to profitability.   

We recommend you kick off any wellness service with ‘special introductory pricing.’  

Set your ‘anchor price’ (your ‘regular price) at an amount that gives you room to offer the service at lower prices and still make a profit.

Determine your ‘special introductory price.’

Offer the wellness service at that special introductory price for one to three months.  

This allows you to learn more about the treatment, collect reviews and testimonials and optimize the service.

Spread the word - start marketing

About three to four months before launch:

Announce your new wellness services via signage in your business…on your outdoor chalkboard sign, behind your reception desk, in treatment rooms and in your lobby.  

Add a wellness section to your website with details about your program, your ‘why’ and descriptions of treatments.

Set up your social media strategy and calendar.

Send weekly emails with exciting information about the wellness service(s).

Step 5

Launch and Track

Set a Timeline

Set your kick-off date, the first day you’ll schedule clients for services.

Set the date you’ll start marketing your new service(s).  Remember to start at least one month up to three months before scheduling your first client.  Build the excitement!

Are you offering new services when you launch your wellness program?  

If so, make sure you know when you’ll get your new equipment and supplies to get started.  

Make sure you allot adequate time for training.  

And after gaining experience performing the treatment during training, decide if your pre-determined pricing makes sense.   

Plan a Soft Launch

It’s always a great idea to allow your loyal clients to enjoy the services first, before your official launch.  

Offer the service(s) to them at a deep discount.  

This allows you to get the kinks out before your official launch. 

Plus you can get helpful feedback about the service(s) from your loyal clients.

Track the Numbers

It’s important to track the success of your new wellness service(s).

How many treatments were scheduled?  

What kind of feedback about the service(s) have you received? 

Any surprises about the time it took to provide the service(s)?  

How many clients rebooked?  

How much profit did the new service(s) bring in?

Track your numbers by the day, the week and the month.

Summary: Why you should add wellness services to your business

That’s why integrating wellness services works to bring in more revenue and future-proof your business by providing the services consumers want.     

Follow our five easy steps to add wellness services: 

Step 1       Evaluate the wellness benefits of the treatments and technology you already use 

Step 2       Do some research

Step 3       Evaluate your resources for new wellness services that you’re considering

Step 4       Plan and Prepare 

Step 5       Launch and Track

Don’t miss our upcoming episodes as we continue to guide you through the process of designing your blueprint to successfully add wellness services to your business.

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