How to use body contouring to double your income as an esthetician

Kay: 00:01

Hey healthcare and beauty professionals!  And today, estheticians in particular.  We know you’re always on the lookout for good ways to grow your business and as a result to grow your income. Today we’re giving you a surefire way to build your bank account balance.  And it’s not gonna be what you usually hear, the upselling, add-ons, rebooking and so on.  No.  We’re sharing how we did it.  How we went from run of the mill med spa beauty services to a 7-figure business. According to ZipRecruiter, the average annual salary for self-employed estheticians in 2023 is 46,000 - or about 25 dollars an hour.  What if we told you that you can more than double that income that 46K/year or 25 per hour simply by adding a body contouring service to your menu?  After adding body contouring, we’ve done much more than that for years.  And it’s not just pie in the sky.  Today you’ll learn exactly how you can do it too. In this episode we discuss technologies, showcase machines that are not expensive and direct you to flexible, affordable turnkey certification courses.  You may be surprised at how easy - and affordable - it can be.  So if you want to learn how to make more money, this is an episode you simply cannot miss.  Stay tuned.

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Shannon: 01:43

You’re listening to The Body Contouring Academy’s Proven Profits Podcast 

where you’ll learn simple actionable strategies from real world successful body contouring professionals to help you generate more revenue, realize the profits you want and create the life you desire. 

Hi I’m Shannon and I’m Kay and we’re your hosts of The Proven Profits Podcast

Kay: 02:17

Hi there healthcare professionals and business owners!  Kay here.  Shannon and I thank you for being here with us.

It’s no secret that non-invasive body contouring has been booming.  The services are in super high demand.  You’re aware of that.   And…we bet you’ve thought about it.  Expanding into  body contouring services, well it flows quite naturally from the skincare and beauty services you already provide. 

Think about this.  You have a database of clients who trust you and they would be delighted if you were to extend your talents to improve their body issues. 

But you’ve been hesitant.  How would you start?  How will you learn what you need to know?  Well, hats off to you.  You’ve found a great place to start.  Because we’re going to tell you exactly how you can get started.  We will explore a variety of  body contouring treatments that you can choose from, as we give you the scoop on body contouring machines for those treatments and as we point you toward the body contouring certification courses you’ll need.     

But first before we dive into all of that, let’s answer the biggest question of all.  How much money can you expect to make?  So let’s just get right to that.Though it depends on your market, the average fee is $150 per body contouring treatment.  So if you see just two clients a day at that rate, you’ll earn $1500 per week.  This means you could earn an additional $6000 per month.  

Add that 6000 to the average esthetician earnings of 3835 per month…that’s nearly 10,000 a month.  Well over 100,000 a year.

That oughta motivate you!  

But here’s the deal.  Business expansion is a great way - possibly the best way - to grow your business.  But it can be a big undertaking, so you’ll need a clear plan in place.  

To add body contouring you’ll need to 

Understand the fundamentals of non-invasive body contouring  

Determine your client's needs

Evaluate and choose the body contouring technologies that can address your client’s needs

Learn how to perform the treatments by getting education and certification in the body contouring treatment(s) you choose

Select the best body contouring machines for your practice

We’ll cover each of these steps. Let’s get started.

First… you have to 

Understand the fundamentals of non-invasive body contouring

Just like any specialty, there’s a lot to learn when it comes to non-invasive body contouring.  

Shannon and I, as experienced med spa owners who successfully expanded into body contouring, see this as the biggest mistake… jumping into body contouring without having adequate foundational knowledge. 

Step 1: Learn the fundamentals.  It’s just like anything and everything else; getting a firm grasp of the fundamentals is an absolute prerequisite for body contouring success.  

At a minimum, you’ll need a firm grasp of

Body contouring terminology 

What body concerns non-invasive body contouring can address and doesn’t address

Each of the body contouring technologies and which ones are right for your business

The levels of non-invasive body contouring machines and which ones are right for you

You can search the internet and fill in of those blanks…

but that takes a ton of time…

plus…how do you know if you can trust the source(s)?

That’s why we authored a reliable, comprehensive non-invasive body contouring reference  

An online course that’s a 101 for body contouring providers

You can use it to master the body contouring fundamentals

The course gives you everything you need to know

We’ll leave a link to the course in today’s show notes so you can check it out

That’s step 1 

In the next step, you’ll need to determine which body contouring needs rank the highest for your clients. 

Next, you need to determine your client’s needs

The best way to start delivering a new service like body contouring is by meeting the needs of your current clients.  Focusing on your existing clients is a good way to reduce your upfront investment because it won’t be necessary to spend on advertising to attract new clients at the start.

So Step 2 is to discover the top body concerns that trouble your current clients.  

You might already have a good feel for the answer(s) simply by reflecting on your experiences with them.  

But if you don’t already know the answer(s) or you want to know more, one of the simplest and most effective ways to determine your client’s concerns is by asking them.  

Some easy ways you can do this are:

Send an email survey

Ask them by phone or in person

Send a text survey

For your survey questions, use and make sure to define these body concerns:

Buttocks - enhance, lift, shape

Cellulite - minimize and smooth 

Detox - eliminate excess fluids, toxins and waste

Hip Dips - reduce the hip dip appearance

Loose (flaccid) Skin - firm, tighten and smooth

Muscles - define, build, strengthen, firm and/or tone

Stretch Marks & Scarring - minimize, reduce, smooth

Unwanted Fat - reduce, shape and sculpt 

After you identify your client’s top body concerns, the next step is gaining knowledge of the details about the available body contouring technologies and determining which of those technologies will meet your client’s top needs.  

So next you’ll need to evaluate and choose the body contouring technologies/treatments that can address your client’s needs

Step 3 is learning all about technologies, machines and treatments. 

It’s only after you’ve determined your client’s top body concern(s) that you can identify the best body contouring technologies to bring in to address their top concerns.

Before we go any further, it’s important to note that non-invasive body contouring machines are classified into three levels:

Level I    

Medical Grade (requires physician association)

Level II 

Paramedical Grade (conditions to purchase)

Level III 

Entry Level (no conditions to purchase, perfect for beginners)

We’ve discussed these levels of machines many times before.  And we always recommend starting with Level III machines when you’re starting out..and that’s our focus here.  

The Level III machines are safe and effective, have no barriers to entry and they have an affordable price tag.  

Here’s a brief description (in alphabetical order) of the Level III  body contouring technologies. 

Cryolipolysis, Fat Freezing  (fat reduction)

Cryolipolysis technology uses cold temperatures to kill fat cells to reduce fat in the treated area 

Electromagnetic Muscle Stimulation (EMS muscle toning)

Electromagnetic Muscle Stimulation (EMS) technology utilizes magnetic fields to produce intense muscle contractions that improve muscle tone, strengthen and build muscle 

Lipo Laser, LED (fat reduction, stretch mark reduction)

Aka low level light therapy, cold laser and red light therapy, uses low level visible light (635 - 650 nm wavelength) to induce a process called photobiomodulation (PBM) which provides multiple benefits: reduces fat, minimizes stretch marks and smooths cellulite 

Pressotherapy (detox, overall slimming, fat reduction accelerator)

Also known as pneumatic compression technology: utilizes a bodysuit to apply alternating compression and decompression on the body to increase blood flow and lymphatic circulation, which stimulates lymphatic drainage

Radio frequency  (skin tightening)

Radio frequency (RF) energy technology emits electrical energy that produces a controlled heating on the skin which promotes new collagen and elastin growth, resulting in a tightening and rejuvenation of the skin 

Ultrasound Cavitation  (fat reduction)

Aka ultrasonic cavitation, fat cavitation or simply ‘cavitation,’ ultrasound cavitation technology emits sound waves that penetrate into the body causing bubbles to form around the fat cells - which burst and destroy fat cells 

Vacuum Therapy (cellulite smoothing, localized fat reduction, detox & 

non-surgical BBL)

Vacuum therapy technology combines negative pressure technology with massage and cupping to reduce superficial fat deposits, minimize cellulite, increase lymphatic drainage, plus enhance the buttocks

Well known as the ‘non-surgical BBL’ (Brazilian Butt Lift)  

Vibration Therapy (detox, fat reduction accelerator)

Vibration technology produces vibrating side-to-side, up-and-down and back-and-forth motions which generates up to 6G of force upon the body which results in increased lymphatic function, muscle building, increasing bone mass, cellulite smoothing and weight loss  

After learning the technologies and making the determination of the best technologies for your current clients, move on to step #4:  learn to perform the treatments.

So ⇨ Step 4:  enroll in a body contouring certification course for a treatment that meets your 

      client’s demands.  Get the education to operate the technologies and treat the body problems that are at the top of your client’s lists.

And when you go to do that, you’ll find out there’s a whole lot to choose from.  And…you must choose the right certification courses

That’s where we can help.  

At the Body Contouring Academy, our turnkey courses 

Are authored by seasoned body contouring professionals and business owners who are recognized industry experts

Our courses include post-course support and the support of a community of body contouring professionals and students

And you’ll have lifetime access to the material

Plus the courses provide all the forms you’ll need to implement the treatments right away!

So depending on what you’ve determined are the best technologies and treatments for your clients and your business, you can choose from several of our current body contouring certification courses.

Let’s briefly list them so you can listen up for the course that best fits your client’s needs!

Learn how to reduce fat, tighten skin, smooth cellulite and minimize stretch marks in 

The Body Contouring 6in1 Masterclass

Fat Cavitation Radio frequency Vacuum/LED Lipo Laser

Get the course details in the link we’ve left in our show notes.

Learn how to sculpt buttocks (and the body) with advanced vacuum therapy and vacuum cupping techniques in

The Booty (& Body) Sculpting Masterclass

Butt Sculpt (non-surgical BBL)  Rump Plumper     Hip Dips Reduction Waist Shaper Cellulite Localized fat deposit Detox    

Get the course details in the link we’ve left in our show notes.!

Or Learn how to reduce fat with the most-recognized body contouring technology in

The Cryolipolysis (Fat Freezing) Certification Course

Cryolipolysis (Fat Freezing)

Get the course details in the link we’ve left in our show notes.

Learn how to use vacuum therapy to smooth cellulite, detox, reduced localized fat deposits and enhance buttocks in

The Vacuum Therapy 4in1 Body Sculpting Masterclass

Vacuum Therapy Technology and Vacuum Cupping

Get the course details in the link we’ve left in our show notes.!    

Learn how to sculpt, tone and build muscles in the 

Electromagnetic Muscle Sculpting (EMS) Body Sculpting Course

EMS muscle stimulation technology

Get the course details in the link we’ve left in our show notes.!

Learn how to provide detox treatments and accelerate fat reduction in the 

Pressotherapy Body Contouring Course

Intermittent Compression Technology (Pressotherapy)

Get the course details in the link we’ve left in our show notes.!

Learn how to assist with detox and accelerate fat reduction with this passive exercise therapy

Whole Body Vibration Therapy Body Sculpting Course

Whole body vibration technology

Get the course details in the link we’ve left in our show notes.! 

You might be thinking…

When are you gonna need your machine?

You do not need your machine to take any course, but you’ll need your machine to practice and become proficient in client treatments.  So you’ll need to invest in your machine when you’re ready for that step.

So Step 5  is selecting the best body contouring machine(s) for your business. 

 

There are literally hundreds, if not thousands, of Level III body contouring machines you can choose.  

We’ll help you on this too.  We’re giving you our machine picks.  

Most of the machines we’re recommending are the same or similar machines we’ve used in our medical spa for going on ten years, and based on extensive experience with the machine.

We have left links to our body contouring machine picks in today’s show notes.  Just look for the machine you want or need.

.  

6 in 1 Cavitation Machine

Cryolipolysis (Fat Freezing) Machine

Electromagnetic Muscle Stimulation (EMS) Machine

Pressotherapy Machine

Vacuum Therapy Machine

Vibration Machine/Platform

We covered a lot today.  You can literally take this podcast and get started now.

Question is…Are you ready to take your esthetics business to the next level? 

We speak from experience.  Adding body contouring could be the game-changer you’ve been looking for.  The demand for body contouring is surging, and your existing clients are eager for you to offer these body transforming treatments.  And considering the potential to earn an extra $6000 per month by seeing just two clients a day, your financial rewards are clear.  

 

So…Start your journey now!

Explore our wide range of online body contouring certification courses

And select from our machine recommendations, hand-picked based on our extensive experience.      

Until next time, Beautiful Wishes!

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Shannon: 21:37

If you enjoyed our podcast, we’d really appreciate it if you take a few minutes to leave us a review. 

And, if you’d like to learn more about our courses and resources, you can get ALL the scoop by visiting our website,  bodycontouringacademy.com, that’s bodycontouringacademy.com.  

Thank you so much for listening.  As always, have a great rest of your day!  And until next time, Beautiful wishes!