Why (& how) you should use this machine to start a body contouring practice

Kay: 00:01

It seems like everyone wants to get our opinion on the best devices to use, all the technologies - cavitation, RF, laser, and so on.  From our students in the BCA community to business owners that we help all the way to people who found us on  the internet.  And we get it.  It’s because we’ve spent so many years operating successful bc businesses.  But here’s the thing.  There are so many great machines to choose from.  What’s best for one may not be best for another.  We have found very few we don’t like…but we’re also hard pressed to choose a favorite.  But we can tell you which machine we’d recommend for just about any business, from just starting out all the way up to a medical office like ours.  It’s a must-have machine that will definitely grow your business.  And in today’s episode, we’re sharing that machine with you, the why and the how to use it to launch or grow your business.  So if you want to start your business or grow your business with non-invasive body contouring, do not miss this episode!

[intro music]

Shannon: 01:22

You’re listening to The Body Contouring Academy’s Proven Profits Podcast 

where you’ll learn simple actionable strategies from real world successful body contouring professionals to help you generate more revenue, realize the profits you want and create the life you desire. 

Hi I’m Shannon and I’m Kay and we’re your hosts of The Proven Profits Podcast

Kay: 01:55

Hi there healthcare professionals and business owners!  Kay here. Thank you for being here too. 

Like we said earlier, after twenty years of owning and operating medspas, we’re hard pressed to name a favorite body contouring machine.  But to recommend a first machine…or one you could use to best grow your business?  That’s different.  We can definitely say there is one machine that beats the rest…for a lot of reasons.  Since this is a question that we’re asked so often at the Body Contouring Academy, we’ve decided it’s high time to record this episode.  

So today, we’ll discuss 

Why adding body contouring to your business is a smart business move

The three levels of body contouring machines and why you should use a Level III machine to launch your body contouring business

The best ‘first’ Level III body contouring machine to launch your body contouring business is the 6 in 1 Cavitation machine 

How to get your Body Contouring Certification in the 6 in 1 machine treatments: ultrasound cavitation, radiofrequency (RF) skin tightening, vacuum/LED, lipo laser 

Use these steps to launch your body contouring business with the 6 in 1 Cavitation machine

So let’s get started!

First, if you are adding or thinking of adding body contouring to your business, you are smart! 

The number of consumers seeking non-invasive body contouring treatments has been booming and continues to grow rapidly.  It’s no surprise that you want to jump into body contouring.  You’re smart.

What’s driving the demand for body contouring treatments?

Non-invasive body contouring services appeal to so many people because there’s

Little to no downtime involved

Few to no side effects experienced

Known treatment safety record

Reliable results 

Why is body contouring a smart business?

Starting something new involves risks, but with body contouring there is little risk due to the high demand for the treatments from consumers.  Not to mention the low costs associated with getting started with body contouring.  

More about the low costs to get started later… 

Okay, to illustrate what body contouring can do for you, let’s talk just a little bit about how we got started in body contouring

It’s hard to believe but in 2006, the year we opened our first medical spa, non-invasive body contouring machines did not exist.  The brand new medspa industry was solely focused on skincare, anti-aging treatments and hair removal.

But soon thereafter, in mid-2007, manufacturers rolled out the first fat reduction machines powered by radio frequency technology.  And we invested!

And boy did it pay off.  Our radio frequency fat reduction machine was busy all day every day.  It was the beginning of our obsession with body contouring. 

It’s important to note that at this time, body contouring machines were available only to physicians or businesses with medical directors.   Why is this important?  Because today, there are three levels of body contouring machines. You should start with a Level III machine to launch your body contouring business or body contouring into your business and we’re going to explain why.  Let’s explore the history of non-invasive body contouring.

The evolution of body contouring machines

Soon after the arrival of radio frequency in 2007, three years later in 2010 came cryolipolysis and red light therapy (LED), with ultrasound cavitation entering the market in 2011.  

Manufacturers managed to keep up with consumer demand as more and more machines entered the market, month-by-month and year-by-year..  

In those early days (2007-2013) of body contouring, the three levels of machines didn’t exist.  Or you could say that only Level I machines were available. 

It was around 2013, when overseas manufacturers began offering body contouring machines...to anyone who wanted to buy them.  No physician required.  This was the dawn of Level III machines.  (Level II machines appeared on the scene sometime later.)

Today, there are 3 levels of body contouring machines

Level I - Medical Grade 

Level 2 - Paramedical Grade

Level 3 - Entry Level

Level I  Medical Grade Equipment and Devices

This equipment has conditions to purchase:  

Just as it was in the dawn of body contouring, your business must have a physician or a medical director to purchase and/or operate  these medical grade Level I machines.

Level I machine examples: Coolsculpting, Emsculpt, Sculpsure

Level II - Paramedical Grade Machines

These machines also have conditions to purchase:  

These manufacturers/distributors require you to be a successful business owner and pass certain steps to purchase.  

Level II machine examples: Cryoskin, Endospheres

Level III - Entry Level Body Contouring Machines

These machines have no conditions to purchase:  

No conditions to purchase.  These machines are perfect for those starting out in body contouring and are great for experienced providers too.  Even though we have a physician in our medical spa, we use both Level I and Level III body contouring machines alike. 

Level III machine examples: 6 in 1 Cavitation machine, Pressotherapy machine, Vacuum therapy machine

 

So here it is…The best ‘first’ Level III body contouring machine to launch your body contouring business is the 6 in 1 Cavitation machine 

To understand why, let’s list the top six body problems your clients want you to address with body contouring:

Fat reduction

Skin tightening

Cellulite smoothing

Stretch mark fading

Muscle toning

Buttocks enhancement

Well…the 6in1 Cavitation machine addresses four of the six, specifically  numbers 1, 2, 3 and 4! 

How does one machine do so much?

The 6 in 1 Cavitation machine platform houses FOUR technologies   .

Ultrasound fat cavitation

Vacuum technology

Radio frequency (RF) skin tightening

Lipo Laser (LED paddle technology)

These four technologies form a solid foundation for your body contouring businesses.

Here are some reasons why it makes so much sense to launch your body contouring business or to add body contouring to your business with the 6 in 1 Cavitation machine

It’s cost effective.  You can invest in just one machine to treat multiple body concerns.  You won’t need three separate machines for fat reduction, skin tightening and cellulite smoothing.

It’s affordable.  You can purchase your 6 in 1 machine for around $500.

It’s compact enough to move from room to room.  We keep our 6 in 1 machines on a rolling cart for scheduling flexibility.

It’s a reliable workhorse of a machine.  We keep our 6 in 1 Cavitation machines busy for much of every day in our medspa.

It’s been proven safe and effective.  Repeated studies have shown that the non-invasive technologies contained in the 6 in 1 machine -  ultrasound fat cavitation, radio frequency (RF) skin tightening, vacuum and lipo laser (LED) are both safe and effective. 

Okay, here’s some tips to finding the right 6 in 1 Cavitation machine to purchase because…

You may be overwhelmed when you search for a  6in1 Cavitation machine to purchase. 

The machine is so popular, tons of manufacturers offer their version…so there are many (seemingly identical) machines from which to choose.

That’s why we made a pick for you!  

The good news is we are giving you our pick: the Best 6in1 Cavitation Machine to launch your body contouring business

This machine wins OUR PICK for 

Best 6in1 Cavitation machine based on 

✅ Versatility

✅ Value 

✅ Client Comfort

✅ Ease of Use 

✅ Portability

✅ High User Reviews

Plus! it’s high quality technical features

➤20 - 40 kHz Ultrasonic Cavitation 

➤Vacuum Technology Applicator

➤3 Radio frequency (RF) Applicators 

➤8 Lipo Laser (LED) Paddles (6 large, 2 small)

Which means it has superior ability to 

✅ Reduce Fat

✅ Minimize Cellulite

✅ Firm and Tighten Skin

✅ Minimize Stretch Marks

If you want to check it out, you can find the link in today’s show notes. !

So far in today’s episode, we’ve shared a brief history of body contouring, the 3 levels of machines, which level we think is best when you’re starting out, the specific level 3 machine - the 6in1 cavitation machine and a link to the machine that is similar to the ones we’ve used in our med spa.   Now you need to know how to use it on clients, and get the protocols, consent forms, etc. to implement it in your business.  

 

So how do you get your Body Contouring Certification in the 6 in 1 treatments: 

ultrasound cavitation 

radio frequency (RF) skin tightening

vacuum/LED 

lipo laser 

You can get it all in our online body contouring certification course, the

Body Contouring 6 in 1 Masterclass

→ We designed our Body Contouring 6 in 1 Masterclass specifically to meet the needs of a business owner looking to launch your body contouring business…that’s you!  

In the course, you’ll get our expert protocols and learn how to treat

Unwanted Fat

Targeted Areas 

Large Areas

Loose (Flaccid) Skin

Stretch Marks

Cellulite

Plus, you’ll get certified in body contouring and become an expert in four technologies:

Ultrasound fat cavitation

Radio frequency (RF) Skin Tightening

Lipo Laser 

Vacuum/LED 

You’ll also get all the forms you need to implement the treatments right away!

Consent Forms

Treatment Forms

Pre/Post Treatment Instructions

We left a link to the details of the Body Contouring 6in1 Masterclass in our show notes so you can check it out there.

Now that you know how to pick the best body contouring machine and you’ve learned how to perform the treatments…it’s time to launch your body contouring business.

This is the fun part y’all.  Here are the steps to take!

Use these steps to launch your body contouring business with the 

6 in 1 Cavitation machine

1. Use your current database of clients to launch.  Do not spend on advertising...yet.  

You have a current database of clients, most of whom likely have body contouring needs.  Focus on your existing customers.  They know you, trust you and will be so excited that you can soon help them with their body contouring needs.

2. Launch your body contouring business with your existing client’s most common body concern

First determine the biggest body concern held by your current clients.  Perhaps you already know the answer from your conversations with them.  But if you don’t or if you want to know more, then you simply need to ask them.

So

Send out email surveys

And/or send text surveys

Limit your survey questions to the body issues you can treat with the 6 in 1 machine:

Unwanted Fat - do they want to reduce, shape and sculpt?

Loose (flaccid) Skin - would they like to firm, tighten and smooth?

Cellulite - are they wanting to minimize and smooth?

Stretch Marks  - do they want to minimize, reduce, and smooth?

3. Get your existing clients excited with your solution to their top body concernKeep this in mind:  your body contouring treatments solve a problem that your clients cannot solve on their own.  

So focus on your client’s #1 body contouring issue, i.e. fat reduction, skin tightening, etc.

Provide education 

⇨  About the body issue, i.e. why abdominal fat is hard to lose on your own

⇨  About the treatment, i.e. how cavitation reduces fat 

⇨  About how they’ll feel when they have the treatment, i.e. they’ll look great in their jeans 

You can give them this helpful information via

Weekly Emails

Monthly Educational Events 

Website Content - on your services page and perhaps a page devoted to the body problem, i.e. unwanted fat

Continue with your efforts for a full month or even a quarter.

PRO TIP:  While focusing on one issue, you will not limit your treatments to your featured benefit.  While focusing on a single issue such as body fat, it’s expected that you will be helping clients with other needs such as skin tightening, etc.  

4. Follow by featuring a different body concern each month or quarter

Move on the body concern ranked second by your existing clients using the same steps as outlined in ‘C’ above.  

Then move on to the third and forth.

5. Get before/after photos, reviews and client testimonials as soon as possible

Your existing clients already love you and trust you.  As soon as possible after you make them happy by solving their body contouring problems, ask them for written reviews, video testimonials and permission to share their photos.

You’ll need this ‘social proof’ once you start to market to prospective clients as you will need to win their trust.

Do not hesitate any longer!  You can do this!  

Launching your body contouring business or adding body contouring to your existing business is such an exciting venture, and you’ve got to do two things first (1) choose what you will bring in as your ‘first’ machine and (2) get your body contouring certification to treat clients with that machine. 

After two decades of owning and operating medspas, we can wholeheartedly recommend the 6 in 1 Cavitation machine as the ideal ‘first’ body contouring machine choice and the top choice for body contouring certification is hands down our  Body Contouring 6 in 1 Masterclass.

And we gave you the first steps.  So once you’re ready to launch, follow our actionable steps to guarantee your success.

That’s it for today. Beautiful Wishes

[music]

Shannon: 21:26

If you enjoyed our podcast, we’d really appreciate it if you take a few minutes to leave us a review. 

And, if you’d like to learn more about our courses and resources, you can get ALL the scoop by visiting our website,  bodycontouringacademy.com, that’s bodycontouringacademy.com.  

Thank you so much for listening.  As always, have a great rest of your day!  And until next time, Beautiful wishes!