Invent your OVERALL UNIQUE SELLING PROPOSITION to attract more customers
In this episode, we provide actionable strategies showing you how to create an Overall Unique Selling Proposition. Part 1 of 3, the first step to attracting more patients and yielding mega-profits is to differentiate yourself and stand out from the crowd. The show notes go even deeper and are located here: Read Full Transcript You…
How to make Uncomfortable Procedures Enjoyable using simple, medically proven Distraction Techniques
The subject of pain and/or discomfort during body contouring treatments came up in conversation the other day. We were noting that we don’t have to deal with patient discomfort much with non-invasive body contouring, but when you do, you really need to know how to help the patient. You don’t want your patients feeling bad, having a…
Introduction, Show Formalities and What You Can Expect
Learn how our hosts, Kay Overley and Shannon Schimmel, came to dominate the body contouring market and how you can easily replicate their success. As you listen to their individual stories and how they came together to create their latest medical spa, you’ll understand how their particular combination of talents, their ambition, work ethic and…