When lipo laser has a definite edge over fat cavitation

Kay: 00:01

We love fat reduction.  After all, we owe our medspa’s long lasting success to fat reduction services.  Statistics tell us that the top 3 requested fat reduction treatments are cryolipolysis, cavitation and lipo laser.  And the cool thing is two of the three can be found on the same machine platform.  That’s right.  Your cavitation machine platform should include lipo laser.  The fat reduction go-to for most practitioners is probably a cavitation protocol that incorporates radiofrequency and vacuum but you need lipo laser because there are instances when it has a definite edge over these fat cavitation protocols.  When should you recommend lipo laser instead of cavitation?  That's what we’re going to talk about today.  So if you want to be the fat reduction expert in your market and grow your business with fat reduction just like Shannon and I did, stay tuned to this episode.

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Shannon: 01:12

You’re listening to The Body Contouring Academy’s Proven Profits Podcast 

where you’ll learn simple actionable strategies from real world successful body contouring professionals to help you generate more revenue, realize the profits you want and create the life you desire. 

Hi I’m Shannon and I’m Kay and we’re your hosts of The Proven Profits Podcast

Kay 1:48

Hi there, body contouring professionals.  Kay here.  Thank you for being here too!

We’re talking fat reduction treatments again.  It’s an important topic about fat reduction treatments.  And that’s what technology and treatment protocol is best for each of your clients.  You may have a go-to and that’s okay but it’s never always the same because every client is different.  And you need to know when a different technology or protocol is going to meet your client’s needs best. 

First, to recap, the top 3 consumer requested  fat reduction treatments are cryolipolysis (we talked about that in our last episode titled Cash in on fat freezing), and cavitation and lipo laser - and we’ll examine both of these today.   We’ll leave a link in today’s show notes to the fat freezing episode in case you missed it. 

Second, your cavitation machine platform needs to include lipo laser technology.  You’ll see why this is so critical after listening to this episode.  We’re not going to discuss cavitation machines today, but if you want to learn all about them, tune in to our podcast episode  How to evaluate cavitation machines and whether the S Shape is the best cavitation machine to buy URL.  And we’ll also leave a link to that podcast episode in today’s show notes.

So now that you know what we’re going to cover, this is what you can expect to learn today.  In a nutshell, we’re explaining what lipo laser can do that cavitation cannot so you can recommend the best option for your clients.   

We’ll start off with a reminder of the many similarities between cavitation and lipo laser

Then we’ll move on to today’s focus: the differences between Cavitation and Lipo Laser 

Next we’ll apply those differences to real life situations.  We’ll set forth all the things Lipo Laser can do that Cavitation just cannot, so you know when to use lipo laser

So first…The similarities between Cavitation and Lipo Laser

Though these two technologies have stark differences, they also have several similarities.

Non-invasive fat reduction with no downtime, no pain 

Requires a series of treatments (6-10 on average) 

Results are gradual and each treatment builds on the previous treatments

Treatments should be spaced at least 72 hours apart to allow time for the body to process and eliminate the fat and debris left behind from the treatment

Clients who have inefficient lymphatic systems need detox support throughout the treatment series with lymphatic booster treatments like vibration therapy or pressotherapy.  If you’ve been listening to us a while, you know we recommend adding these treatments to every fat reduction protocol.  

Those are the similarities.  Now to the differences…

Before we start with The differences between Cavitation and Lipo Laser

Just so you know, we’re not going to dive into an in-depth discussion of each technology and its treatments. 

But if you want more information about each of the two technologies, we have a great blog article that discusses Cavitation and Lipo Laser.  It’s called What are the best fat reduction technologies for your business.  You can find a link to the article in the show notes if you want to learn more. 

 

So here they are…the differences.  First up…how does each technology lead to inch reduction and body sculpting

Cavitation - Destroys fat cells 

Cavitation, aka Fat Cavitation, Ultrasound Cavitation - or - Ultrasonic Cavitation, is a non-invasive body contouring treatment that delivers low-energy ultrasound waves to destroy fat cells in a targeted treatment area.  

Lipo Laser- Shrinks fat cells

Lipo Laser, aka Red Light Therapy, Low Level Laser Therapy (LLLT) - or - Cold Laser Therapy,  is a non-invasive fat reduction technology that delivers low level laser wavelengths (635nm - 650 nm) to shrink fat cells and cause inch loss in the treated area. 

Next up…Are the technologies FDA approved to produce collagen and so they lead to skin firming

Cavitation- Not FDA approved for collagen production and skin tightening

You’ve likely seen representations that cavitation produces skin tightening.  But only high-intensity focused ultrasound (HIFU) technology has been proven to tighten skin - and is FDA approved to do so.  HIFU technology is primarily found on Level I Medical Grade machines.  And unless otherwise indicated, the ultrasound frequencies available in most other cavitation machines is NOT HIFU technology.  

This is why nearly all cavitation machine platforms come equipped with radiofrequency technology.  Radiofrequency is a skin tightening technology.  And that’s why all of our med spa  cavitation protocols incorporate radiofrequency.  Cavitation fat reduction and radiofrequency tissue tightening can produce great results when used in tandem. 

Lipo Laser - FDA cleared for collagen production and skin tightening 

Lipo laser, through a process called Photobiomodulation (PBM), stimulates the production of collagen and elastin.  Photobiomodulation (PBM) firms and smooths the skin, improves skin tone and skin elasticity.  The FDA has approved lipo laser (LLLT) technology for collagen production and skin tightening. 

And what we consider the most important distinction is…what size of a targeted treatment area each can technology treat effectively

Cavitation - Limited treatment size  

Cavitation, like most non-invasive body contouring treatments, has a treatment size limitation.  Every client is different, but typically the treatment size is not larger than a standard piece of paper (8.5” x 11”).  And areas that involve two sides, such as arms, inner or outer thighs, flanks, hips, muffin top, etc., are often considered as two cavitation treatments.   

Lipo Laser - Has the ability to treat large areas effectively

Studies have shown lipo laser (LLLT) technology has the ability to treat large areas effectively.   A cavitation machine with lipo laser comes equipped with at least six (sometimes more) large paddle-applicators.  Though the exact size of the paddles can vary, most measure at least 2” x 4”.  Not only can these applicators cover large areas, but they can also treat areas with two sides (arms, thighs, flanks, etc.) as  one treatment area.

Okay, using what we’ve just covered, let’s discuss…what can lipo laser do that cavitation cannot. But before we dive in, Shannon has a brief message for us

Shannon: 12:09

Ready to start your own body contouring business or add in demand body contouring services to your current business?

We’ve created online courses to make it easy without a huge investment, time consuming research or taking dangerous risks. 

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Each course is complete with an explanation of technologies, method of action, step by step treatment protocols, downloadable forms and more. 

After completing each course you’ll have the knowledge to deliver desired results and generate maximum revenue. 

Become a body contouring expert! Visit bodycontouringacademy.com click on Certification Courses from the menu and discover the courses that can transform your business today!

Kay: 13:14

Question of the day.  What can lipo laser do that cavitation cannot….here are the answers

#1 Lipo laser has the ability to 

Treat large areas as one treatment 

Treat two-sided areas as one treatment  

When you have a client who wants to treat a two-sided area or a large area, an area too large for one cavitation treatment, you should consider using lipo laser.  Don’t try it with cavitation.  That would result in undertreating and undertreatment leads to terrible or no results and is the kiss of death.  Use lipo laser instead. With lipo laser, you can treat a two-sided area or a large area within the parameters of the hour time block of your schedule.  So…you need only to charge her for one treatment.  You’ll gain a lifelong client!

Compare that to cavitation.  To effectively treat, you’d need to treat at least two ‘cavitation areas’ which will run you over your schedule’s hour time block and you’ll need to charge your client more per session...or you’ll lose out on profit.

Up next is something we didn’t mention when we were discussing the differences…and it’s

#2

→ Lipo laser is not labor-intensive.  Performing a lipo laser treatment involves application of lipo laser paddles to the client’s body and a belt to hold them in place.  

→ Cavitation is labor-intensive.  Performing a cavitation treatment involves mechanical massage (your labor) to the treatment area during the entire treatment session.  

In fact, lipo laser can be a ‘set it and exit’ treatment.

Set It and Exit treatments are treatments that provide you with an option (not a requirement) to multitask, to perform another task at the same time as the Set It and Exit treatment. 

In other words, you can apply the paddles and even leave the room if you want.  

And here’s one that we think we’ll all be seeing requests for in the future due to the movement towards holistic and natural ways to improve and that is…

#3 Lipo laser is a ‘natural option.’  With lipo laser, you avoid fat cell death while still producing long-lasting, if not permanent, inch loss.  

There are some clients who want to reduce fat, but do not want to kill fat cells.  They want a more natural option.  To meet those client's needs, you need a cavitation machine with lipo laser.  Lipo laser is the only non-invasive fat reduction technology that causes inch loss without destroying fat cells.  And you don’t have to worry about efficacy.  Studies have shown that lipo laser technology produces long-lasting, if not permanent, inch loss. 

And finally…

#4 With lipo laser, you can tell your clients that the technology Improves the skin too.  It assists with

Minimizing stretch marks and scarring

Firming and toning the skin

As we noted earlier, the lipo laser technology has been FDA approved for collagen and elastin production leading to improvements in the skin and a reduction of scarring.  So you can tell your clients about this added benefit.  They’ll love that!

Regarding cavitation, we know what you’re thinking.  Many providers, including us, have observed clinically that cavitation can also lead to skin improvement.  But besides HIFU technology, cavitation has not been proven to stimulate collagen and elastin.  Without the backing of FDA approval for that indication, you cannot represent to your clients that the treatment improves the skin (unless you combine it with radiofrequency technology).  

Just to clarify.  Would we recommend lipo laser for skin tightening?  No, we’d just list it as ‘another benefit.’  improved skin.  Our skin tightening technology go-to is radiofrequency.   

Those are some pretty significant advantages, wouldn’t you say?

So next we have a question for you.

Are you certified in both cavitation and lipo laser…and did you know you can get certified in both treatments in just one course?

At the BCA, we have a multi-technology course that includes cavitation, lipo laser plus radiofrequency skin tightening and vacuum/LED.

A totally turnkey course that includes everything you need to implement these treatments right away.

100% online, so you can start and finish the course at your convenience.

It’s The Body Contouring 6 in 1 Masterclass 

If you want to learn more, just look for the link to the course details in our show notes.

Now let’s summarize…

We understand that a cavitation protocol may be your go-to treatment, but there are times that lipo laser has a definite edge.  

The greatest advantage lipo laser has over cavitation, or any other non-invasive fat reduction treatment for that matter, is its ability to target two-sided areas and single areas that are too large for a cavitation treatment - all in a one hour time block of your schedule.

And don’t forget that Lipo laser is also not labor intensive, giving you some rest or freeing you up to do other things. 

And for those clients looking for a natural way to reduce fat (and we think we’re going to see more of them), lipo laser is the obvious choice. 

So our recommendations.  

If you’re not already, get certified in cavitation and lipo laser. 

Become the fat reduction expert in your market by helping your clients get the best results using the right technology to meet their needs.  We can practically guarantee you’ll build a profitable business.

That’s it for today.  Until next time, Beautiful Wishes 

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Shannon: 21:51

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