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Marketing & Sales

Use this proven system to get more new patients for your medical spa

A step-by-step guide We aesthetic providers share the same knee-jerk reaction when we need more new patients…“We need more leads!”  But be careful not to paint a broken fence and invest in more advertising before you probe deeply to isolate your real problems.  It may not be obvious. To identify your real issues, use this…

4 crucial elements of a lucrative digital marketing strategy

How many calls and emails do you get from marketers each day telling you they have the best  solution for your digital marketing strategy?  We’re willing to bet you get a lot because we get at least 2-3 each day.  But what these marketers don’t tell you is that you must have four key ingredients…

Use a vacuum therapy course certification to clobber arm fat

Isn’t it amazing that the arm, such a small area of the body, can be such a big problem for your clients?  As estheticians, spa owners, and nurses, you can help your clients reduce excess arm fat by taking a vacuum therapy course (complete with body contouring certification) at the Body Contouring Academy.  Within 30…

6 Website mistakes that may be costing you sales

An aesthetic business cannot thrive and grow without a strong internet presence.  Your website serves three primary purposes: (1) to tell the world you exist; (2) to educate clients about your solutions; and (3) to show clients that you are the best choice to solve their problems.    When potential clients are looking for solutions…

How to craft a differentiation strategy that answers: “Why buy from you?”

Aesthetic providers and aesthetic businesses solve similar problems for clients, and deliver similar solutions for those problems.     Why would a prospect client choose you instead of your competitors?     If you cannot answer this question, your business and its offerings are in peril of becoming simply a commodity, on which prospects and clients base…