Marketing & Sales
Use this proven system to get more new patients for your medical spa
A step-by-step guide We aesthetic providers share the same knee-jerk reaction when we need more new patients…“We need more leads!” But be careful not to paint a broken fence and invest in more advertising before you probe deeply to isolate your real problems. It may not be obvious. To identify your real issues, use this…
4 crucial elements of a lucrative digital marketing strategy
Use a vacuum therapy course certification to clobber arm fat
Isn’t it amazing that the arm, such a small area of the body, can be such a big problem for your clients? As estheticians, spa owners, and nurses, you can help your clients reduce excess arm fat by taking a vacuum therapy course (complete with body contouring certification) at the Body Contouring Academy. Within 30…
6 Website mistakes that may be costing you sales
An aesthetic business cannot thrive and grow without a strong internet presence. Your website serves three primary purposes: (1) to tell the world you exist; (2) to educate clients about your solutions; and (3) to show clients that you are the best choice to solve their problems. When potential clients are looking for solutions…
How to craft a differentiation strategy that answers: “Why buy from you?”
Aesthetic providers and aesthetic businesses solve similar problems for clients, and deliver similar solutions for those problems. Why would a prospect client choose you instead of your competitors? If you cannot answer this question, your business and its offerings are in peril of becoming simply a commodity, on which prospects and clients base…