Marketing & Sales
How to manage bad online reviews in your body contouring business
As small business owners, our business feels like an extension of ourselves. We take pride in our work and it hurts when we get criticism…like a bad review. And it’s hard not to take bad reviews personally. When you do take them personally, your natural tendency may be to respond inappropriately. But don’t get angry,…
Read Full PostStudy shows generational shift in spending for aesthetic procedures: younger generations are spending more
In our medspa, the bulk of our body contouring business has consistently come from women in their forties up to about their late-fifties. They see changes in their bodies they don’t like and have disposable income to address those changes. In our experience, younger women want the treatments but often lack the financial ability to…
Read Full PostDon’t break the body contouring marketing rules!
In our last blog article, Want leads? 6 reasons to use social media marketing in your body contouring business, we discussed the six reasons why you must include a social media strategy in your body contouring business game plan. But we didn’t discuss what body contouring marketing is and how to develop your body contouring…
Read Full PostWant leads? 6 reasons to use social media marketing in your body contouring business
Social media marketing is one of the most cost efficient ways to build relationships with your clients and your prospects in a scalable, authentic and low-cost way. And when done correctly, it can drive high numbers of customers to your website and increase sales for your business. Moreover, social media is perhaps the most…
Read Full PostHow to build wow! body contouring treatment plans
Body contouring technologies can produce amazing results, from fat reduction with lipo laser to skin tightening with radiofrequency (RF) to muscle toning with electromagnetic muscle stimulation (EMS) and so on. But there’s a catch. These technologies require a series of treatments to deliver desired results. That’s why one of the biggest perils for body contouring…
Read Full Post