Industry News
Recent study examines whether aesthetic treatments increase patient happiness
As body contouring professionals, patients come to see us with the goal of feeling happier by improving an aspect (or more) of their body with our aesthetic treatments. But do our aesthetic body contouring treatments make our patients happier? Multiple studies have looked at factors affecting patient satisfaction, but a recent study took a stab…
Read Full PostStudy shows generational shift in spending for aesthetic procedures: younger generations are spending more
In our medspa, the bulk of our body contouring business has consistently come from women in their forties up to about their late-fifties. They see changes in their bodies they don’t like and have disposable income to address those changes. In our experience, younger women want the treatments but often lack the financial ability to…
Read Full PostAre you legally using images on your body contouring website and social media accounts?
Disclaimer: This article is for informational purposes only and is not intended to be legal advice. Are you legally using images on your body contouring website and social media posts and ads? If you post images that aren’t yours on your website or social media sites, you could be committing copyright infringement, for which…
Read Full PostResearch proves showing before and after photos boosts patient satisfaction
Recently two physicians, Nebahat Demet Akpolat, M.D. and Sezin Unlu, M.D., set out to examine the effect of showing (versus not showing) pre-procedure and post-procedure photos to aesthetic patients at their follow up appointments. They found that the patient’s satisfaction with outcomes was greatly impacted by whether the photos were shown. The study concluded that…
Read Full Post2022 Body Contouring Trends: How to know if a trend is right for your business
We recently detailed six well-established and ever-popular body contouring technologies with which you can easily build a profitable non-invasive body contouring business. Today we take a look at the 2022 body contouring trends, as identified by aesthetics industry experts. Keep in mind that a trend can be something new, but a trend is not…
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