How to draft ethical body contouring ads that sell

Ethical body contouring ads

This article is intended as a guide and is not intended to replace legal advice from your legal team.  As with any issue with legal implications, you should consult your attorney for advice.   On July 9, 2021, BTL Aesthetics filed the first of several lawsuits against clinics and spas claiming they falsely advertised that…

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Use our secret tactic to increase revenue and grow your medical spa

Increase revenue and grow your medical spa

In our medical spa, we developed a secret tactic to increase revenue that we share in this article.  It’s easily replicable, so you too, can use it to increase revenue and grow your medical spa.  This tactic enabled us to educate and bond with our patients, and ultimately grow our practice, simply by guaranteeing that…

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Use this proven system to get more new patients for your medical spa

Use this Proven System to get more new patients for your medical spa

A step-by-step guide We aesthetic providers share the same knee-jerk reaction when we need more new patients…“We need more leads!”  But be careful not to paint a broken fence and invest in more advertising before you probe deeply to isolate your real problems.  It may not be obvious. To identify your real issues, use this…

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How to on-board new spa or medical spa employees

Body contouring academy, on-board new spa or medical spa employees

How you on-board new spa or medical spa employees can make or break your new relationships – and possibly your business. When it comes to adding a team member, after all the time and energy you spend in recruiting, interviewing, and hiring – next comes on-boarding and training. No matter the new employee’s role –…

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Secrets to setting up a highly profitable membership program

aesthetic membership program

Established clients can help us grow our businesses faster than any marketing effort.  Statistics show us that our existing clients spend 31% more than new clients.      Moreover, we must spend five times more to acquire new clients than to retain established clients.     And for those businesses that already have a membership program in…

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