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Operations & Finance

Use this proven system to get more new patients for your medical spa

A step-by-step guide We aesthetic providers share the same knee-jerk reaction when we need more new patients…“We need more leads!”  But be careful not to paint a broken fence and invest in more advertising before you probe deeply to isolate your real problems.  It may not be obvious. To identify your real issues, use this…

How to on-board new spa or medical spa employees

How you on-board new spa or medical spa employees can make or break your new relationships – and possibly your business. When it comes to adding a team member, after all the time and energy you spend in recruiting, interviewing, and hiring – next comes on-boarding and training. No matter the new employee’s role –…

Secrets to setting up a highly profitable membership program

Established clients can help us grow our businesses faster than any marketing effort.  Statistics show us that our existing clients spend 31% more than new clients.   https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=4ad0fdc85a8e  Moreover, we must spend five times more to acquire new clients than to retain established clients.   https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=4ad0fdc85a8e And for those businesses that already have a membership program in…

How to use the lean startup plan to grow your aesthetics practice

Without a doubt, body contouring services can give you a 7-figure business.  We know for certain because our medspa has performed at that level for five years in a row.  And…the model continues to prove itself; it’s setting new monthly income records in 2021.     Our business idea was unproven We didn’t always know for…

Body ‘Quick Fix:’ Why we all want it

Needs and desires drive every market.  Whether it’s unwanted fat, cellulite, skin firming or muscle enhancement, now, more than ever, people are claiming the right to feel good about themselves, especially in seeking treatments to reach their ideal body.       Numbers don’t lie.  The demand for non-invasive body contouring treatments has gone up 137% in…