How to know if the top 2024 body contouring trends are right for your business

hand stacking blocks that say Trends, Latest, Hot, Popular

Sometimes you can predict trends.  But they can also be unexpected.  As was the case in 2024.  It hasn’t been hot, new treatments trending; instead the 2023 proliferation of weight loss medications that brought about the unexpected 2024 body contouring trends.  As a business owner, it’s important to keep up as the market evolves.   But while it’s important to keep up with evolving demands, not every trending treatment is right for your business.  In today’s article, we examine the top 2024 body contouring trends, and then walk you through a proven process to determine if either or both of these trending treatment(s) is a good fit for your business.  


Before you read on, here’s why you can rely on us.

We are Industry Experts

We are Shannon, an Esthetician, and Kay, an RN/Attorney, and we’ve spent more than twenty years in the beauty and healthcare industry as medspa owners/operators


These days we help others do what we’ve done - start and grow successful aesthetic businesses. 


Now that that’s out of the way, let’s dive in.

Part I

The Top 2024 Body Contouring Trends 


2024 Body Contouring Trends

#1  Radiofrequency (RF) skin tightening treatments

#2  Muscle toning treatments 


Why are these treatments trending?

  • The year 2023 was quiet when it came to new non-invasive body contouring technologies or treatments.  
  • The BIG THING in 2023 was medical weight loss injections.  
  • Both of the top 2024 body contouring trends include treatments that are needed as a result of the 2023 boom in medical weight loss drugs.
  • And that boom continues.

Reasons why the 2023 medical weight loss drugs bring about the 2024 body contouring trends

  • The new weight loss medications afford fast and easy weight loss…which patients love.  But…this fast weight loss leads to loose skin and loss of muscle mass.
  • The FDA is approving more and more weight loss drugs so we can expect saggy skin and muscle loss problems to continue and grow.  

#1 - 2024 Body Contouring Trends

Radiofrequency (RF) Skin Tightening Treatments


How does Radiofrequency tighten saggy skin?

  • Radiofrequency (RF) energy technology delivers low-frequency electromagnetic waves that  generate heat and penetrate deep within the skin layers.  
  • This controlled RF heating 
    • stimulates the production of new skin cells
    • generates collagen production
    • stimulates elastin production
    • to result in stronger, tighter skin…and restoring the normal shape and tone of sagging skin. 


What will your patients say about saggy skin?

The most common complaints are 

  • Flabby, hanging tummies
  • Jiggly arms
  • Crepey thighs

What you should tell your patients about saggy skin

  • Start RF treatments as soon as possible. 
  • A series of 6 -or- 8 treatments is recommended to start (consider the severity of the condition, the patient’s age, and the patient’s goals). 
  • Treatments may be scheduled once weekly or twice weekly, depending on patient preference, but should not be spaced closer than 72 hours apart.
  • Each treatment yields subtle improvement and builds upon the progress from the previous treatment(s).


How to get certified in Radiofrequency (RF) Skin Tightening

Want to bring this trending treatment on?  

We have a great body contouring certification course!

Radiofrequency (RF) Skin Tightening Certification 

(The Body Contouring 6 in 1 Masterclass)



Multi-Technology Combination

Skin Tightening + Fat Reduction 

Body Contouring Certification Course

This skin tightening body contouring certification course teaches RF skin tightening, and gives you many other bonus benefits:


After completing this skin tightening certification course, you can start performing 

  • Skin tightening treatments 



  • Fat reduction treatments  
  • Cellulite smoothing treatments  
  • Stretch mark reduction treatments  
  • All in just one body contouring certification course.

Body Contouring Academy’s Skin Tightening Certification Course!

(The 6in1 Masterclass, a Multi-Technology Skin Tightening + Fat Reduction Certification Course)

#2 - 2024 Body Contouring Trends

Electromagnetic Muscle Stimulation (EMS) muscle toning treatments

How does EMS technology build and tone muscles?

What will your patients tell you about muscle loss?
Here’s the deal.  They may not notice the change.


  • Do you know that 40% of the weight lost while patients are using the new weight loss drugs is from a loss of lean muscle mass, and not fat?  
  • If the patient doesn’t identify the loss of muscle mass, you should educate her about the benefits of muscle toning treatments.

Or patients may make comments like…

“I am losing my buttocks.” (the most common muscle loss complaint)

What you should tell your patients about building and firming muscles

  • Electromagnetic muscle stimulation is the affordable gold standard treatment to improve muscle mass.
  • Easy, short weekly treatments. 
  • And you can give your patients the option to combine with radiofrequency (RF) skin tightening treatments.


How to get certified in EMS muscle toning treatments

Thinking you might want to bring this treatment on board?

We offer a body contouring certification course in EMS muscle toning!  

It gives you everything you need to get started.

Electromagnetic Muscle Stimulation (EMS) Course for Body Contouring

⇒  Are these trending treatments right for your business?  Use the following process to know.

Part II

How to know if one (or both) of these 2024 body contouring trends is right for your business


  • Carefully evaluate the 2024 body contouring trends 


(1) how the trend fits within your business model.  Does it make sense to your brand? 

(2) whether the trend meets the needs of your ideal customers.  And will it resonate long term?



Answer these questions about the 2024 body contouring trends

(And you can use this process when considering adding any new service!)


  • What treatments do you currently offer?
  • Are your existing treatments profitable?
  • Do your machines work well and are your clients happy?
  • Does your team like your current machines?
  • Have your ‘ideal clients’ asked about a treatment you do not currently offer?


(only your ideal clients; do not consider what others have said)


  • Are you meeting the needs of your ideal clients?
  • Do your ideal clients have a new need or needs?
  • How much competition for the trend treatment in your market?
  • Does the trend treatment fall squarely within your business brand, your USP?


Next, answer the following questions: 


  • How much is the total investment?
  • Will the trend treatment produce new solutions for your clients and new profits for your business?


(be careful when considering equipment that produces the same benefits as your existing machines)


  • Can your business afford the investment?
  • Does your business have time to take time out of your schedule to train your team? 
  • How hard will it be to design and implement your marketing plan to introduce and sell the new treatment?

Final Thoughts


  • Trending in 2024…radiofrequency RF skin tightening and EMS muscle toning.
  • These trends came about in 2024 as a result of the 2023 proliferation of weight loss medications resulting in rapid weight loss.
  • The rapid weight loss afforded by these weight loss drugs leads to saggy skin and muscle loss.
  • These trends are sure to continue as long as these medications are used.  
  • So…is either (or both) Radiofrequency RF skin tightening or EMS muscle toning right for your business?
  • If so, stay relevant and on trend.  Get your certification and implement these treatments now!

Editor’s Note: This blog was originally published in March of 2022 and has been completely revamped and updated for accuracy and comprehensiveness.