In the aesthetics industry, we’re in the business of making others feel better about themselves.  Selling is about meeting our client’s needs and solving our client’s problems.  As such, we must optimize our ability to problem solve by use of the Consultative Selling methodology.   The Consultative Sales Process = Solutions Based Selling The Consultative…

Clients pay 10-15% more for the same product or service if your business uses scent branding.   Do you harness the powerful selling power of scent in your aesthetics practice? Do you use one consistent signature scent that your aesthetics clients associate with your business? Do your clients tell you they just love the way…