Marketing & Sales
How to make sure your clients never feel ‘sold to’
In the aesthetics industry, we’re in the business of making others feel better about themselves. Selling is about meeting our client’s needs and solving our client’s problems. As such, we must optimize our ability to problem solve by use of the Consultative Selling methodology. The Consultative Sales Process = Solutions Based Selling The Consultative…
Read Full PostHow to use the lean startup plan to grow your aesthetics practice
Without a doubt, body contouring services can grow your aesthetics practice to a 7-figure business. We know for certain because our medspa has performed at that level for five years in a row. And…the model continues to prove itself. Our business idea was unproven We didn’t always know for certain our concept would be…
Read Full PostHow to use the intriguing power of scent to sell
Clients pay 10-15% more for the same product or service if your business uses scent branding. Do you harness the powerful selling power of scent in your aesthetics practice? Do you use one consistent signature scent that your aesthetics clients associate with your business? Do your clients tell you they just love the way…
Read Full PostThe WOW Differentiator A Critical Step in Building a Profitable Body Contouring Business
Do you want your clients to choose you for their body contouring needs? Do you want to attract new clients for a profitable body contouring business? Yes! Of course you do! But how? Differentiators The foundation to attracting more body contouring customers and bringing in more revenue from body contouring services is with differentiators. As the…
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