How to ensure profits in your body contouring business with the pinch of weight loss injections
As body contouring professionals, we use non-invasive technologies to reduce unwanted fat and sculpt the body. And for a long time, the demand for these treatments has been very high and growing. Recently, however, some body contouring businesses have experienced a reduced demand for non-invasive fat reduction treatments owed to the popularity of weight loss injections. If you are feeling the pinch, it’s time to take steps to adjust your marketing messaging to reflect this change in customer wants and needs. In this article we detail those actions so you can ensure continued profits in your body contouring business - even as the popularity of weight loss injections grows.
Take these steps to ensure continued profits in your body contouring business
- The steps you need to take are straightforward.
- Each comes down to understanding how weight loss works and how weight loss affects the body, i.e. the changes brought about by the weight loss injections.
- It’s then that you’ll see why non-invasive body contouring treatments are still very much needed, arguably even more than before.
Before we dive in…here's why you should listen to us
- We’re Shannon, an Esthetician, and Kay, an RN/Attorney, who’ve been owners/operators of medspas since 2006.
- Since 2018, we’ve been sharing the knowledge we’ve learned over the years. We’ve authored books. We host a podcast. And we serve as faculty at the Body Contouring Academy.
- Especially pertinent to this article, our medspa, like so many others, was impacted by weight loss injections. In the article, we’re sharing how we adapted our marketing messaging and as a result, our medspa continues to thrive today.
- Follow the steps outlined in this article to ensure continued profits in your body contouring business!
Fat Reduction Treatments vs Overall Weight Loss
Understanding the critical differences will guide your next steps
Body contouring businesses are feeling the impact of the popularity of weight loss injections in a decreased demand for fat reduction treatments.
While non-invasive fat reduction treatments like cavitation, lipo laser and cryolipolysis do a great job at reducing unwanted fat in target areas, weight loss injections like Ozempic offer a pharmacological vehicle for quick and effortless overall weight loss.
- It’s important to remember that weight loss and targeted fat reduction are not the same thing.
- Weight loss does not lead to spot or targeted fat reduction. We cannot target weight loss to a specific problem area or areas.
- And the rapid weight loss produced by weight loss injections leads to some unwanted side effects: a significant amount of (1) muscle mass loss and (2) loose, saggy skin.
So, by being aware of and acting upon these facts:
- The weight loss injections cannot target weight loss to a specific area(s) of the body, and problem areas will persist;
- Weight loss produced the weight loss injections leads a loss of muscle mass in addition to fat loss; and
- The rapid weight loss afforded by Ozempic and the others often results in substantial loose, saggy skin.
You can ensure profits in your body contouring business by taking the steps that follow.
Adjust the focus for fat reduction treatments and make skin tightening and muscle toning a priority in your marketing messaging
for continued profits in your body contouring business
Continued profits in your body contouring business requires steps in these three categories.
You must:
- Promote fat reduction treatments to ‘problem areas’
- Shift your focus and your messaging in fat reduction treatments to ‘problem areas’
- Make skin tightening treatments a priority
- Heighten the attention on skin tightening and promote skin tightening treatments
- Emphasize the benefits of muscle toning treatments
- Make muscle toning a marketing priority
We’ll break down each of the three categories into actionable steps so you can see continued profits in your body contouring business.
I
Shift to a focus on ‘problem areas’ in your fat reduction marketing messaging
Despite the popularity of weight loss injections, fat reduction treatments are still relevant
- Your non-invasive fat reduction treatments are still relevant despite the popularity of the weight loss injections.
- Keep in mind there are consumers who prefer technology (treatments) over pharmacology (weight loss injections) for body shaping. Not everyone is buying into weight loss injections.
- And it’s important to consider fat reduction treatments as a complementary therapy to weight loss injections since many patients who are losing weight are bothered by the continued existence of their problem areas.
As we said already, you’ll need to make some tweaks to your fat reduction marketing messages. Your current marketing messaging may no longer match what your prospective clients want or need.
Adjust your messaging to improving ’problem areas’ of stubborn fat
- Consider fat reduction treatments and weight loss injections as complementary treatments. Weight loss does not eliminate problem areas.
This simple change will make fat reduction sales soar!
Here’s how to do it.
How to promote fat reduction treatments to ‘problem areas’ targeting weight loss patients
- Focus on one problem area each month, i.e. abdomen
- Use messages like this: “Are you frustrated because you’re losing weight but you still have a belly pooch? We have an easy solution”
- See how we used the pain point of a specific problem area and spoke directly to prospects who have been losing weight?
II
Make marketing of skin tightening treatments a priority
for continued profits in your body contouring business
Why skin tightening treatments are relevant to weight loss injections
- The weight loss injections often lead to loose, saggy skin.
- Significant weight loss, especially when it occurs quickly as it does with the injections, often leads to loose skin.
- Areas of that cause the most concern include the buttocks, arms, thighs and abdomen.
Promote skin tightening treatments
- If skin tightening is not a current marketing priority, make it so.
- As many as 70 - 90 percent of adults suffer from some form of skin laxity.
- Add to that the growing number of weight loss injection patients…and you have an incredible demand for skin tightening.
This is how you can promote skin tightening treatments.
How to promote skin tightening treatments to weight loss patients
- Many consumers don’t know that loose skin can be improved, and especially without surgery.
- Your marketing messages should educate them.
- Use a message like, “Feeling good about losing weight? But not so good about the changes in your skin? Firm up your skin with easy, affordable treatments that don’t involve surgery or downtime!”
- See how this message spoke directly to the weight loss patient frustrated with loose skin?
Need to bring a skin tightening treatment on board in your business?
Radiofrequency (RF) is the gold standard technology for the treatment of loose skin.
We offer a great certification course called….
Body Contouring 6-in-1 Masterclass
III
Highlight the benefits of muscle toning treatments in your marketing messaging
for continued profits in your body contouring business
Nearly half of all pounds lost from weight loss injections is muscle loss
Forty percent of the weight lost with the current weight loss injections is from a loss of lean muscle mass.
Here’s why this happens…
- The body pulls fat reserves first when there is a deficit of energy from food.
- But the weight loss injections produce rapid weight loss. And when a significant amount of weight is lost quickly, the body must pull the energy it needs from the muscles, i.e. breaks muscles down and burns them for energy.
- The more weight lost in a short period of time, the more muscle mass that will be lost in addition to fat.
You can see that weight loss patients have a real need for muscle toning treatments.
Highlight muscle toning treatments and tailor messages to those with muscle loss from losing weight
- If muscle toning treatments are not a current marketing priority, make them so.
How to promote muscle toning treatments to weight loss patients
- Though weight loss injection patients experience muscle loss in many areas, the majority of them tend to be the most concerned with loss of muscle mass to the buttocks, i.e. Ozempic Butt.
- And, most often it’s compounded: the saggy skin and muscle loss combine to create significant distress.
- So use this ‘problem’ in your messaging.
- Use messages like, “Lost the weight but now you’re losing your buttocks? Get help lifting and building them back without exercise or surgery! Find out more.”
- See how this spoke directly to the weight loss patient with an ‘Ozempic Butt’ concern?
Need a great muscle toning treatment?
Electromagnetic Muscle Stimulation (EMS) is a technology every body contouring provider should offer.
We offer a body contouring certification course…
Electromagnetic Muscle Stimulation (EMS) Course for Body Contouring
Final Thoughts
- Adapting to market changes is key to maintaining profits in your body contouring business.
- By shifting your focus to addressing
(1) problem areas
(2) prioritizing skin tightening
(3) emphasizing muscle toning treatments
you can meet the evolving needs of consumers and continue to grow and ensure profits in your body contouring business.
- This three step plan worked wonderfully for our medspa…and we know it will work for you and your business too!
- Remember, these treatments are not only complementary to weight loss injections but are also essential for achieving optimal body transformation results.
- So…implement these strategies now to thrive in this changing landscape.