Marketing & Sales
4 crucial elements of a lucrative digital marketing strategy
How many calls and emails do you get from marketers each day telling you they have the best solution for your digital marketing strategy? We’re willing to bet you get a lot because we get at least 2-3 each day. But what these marketers don’t tell you is that you must have four key ingredients…
Read Full PostUse a vacuum therapy course certification to clobber arm fat
Isn’t it amazing that the arm, such a small area of the body, can be such a big problem for your clients? As estheticians, spa owners, and nurses, you can help your clients reduce excess arm fat by taking a vacuum therapy course (complete with body contouring certification) at the Body Contouring Academy. Within 30…
Read Full PostHow to set your medical spa apart from (and above) your competitors
These days, patients have multiple options for their aesthetic concerns. And many aesthetic providers to choose from. Most medical spas solve the same or similar problems for patients, and deliver the same or similar solutions for those problems. So why would a prospect patient choose you instead of one of your competitors? If you…
Read Full PostSecrets to setting up a highly profitable membership program
Established clients can help us grow our businesses faster than any marketing effort. Statistics show us that our existing clients spend 31% more than new clients. Moreover, we must spend five times more to acquire new clients than to retain established clients. And for those businesses that already have a membership program in place? Research…
Read Full PostHow to make sure your clients never feel ‘sold to’
In the aesthetics industry, we’re in the business of making others feel better about themselves. Selling is about meeting our client’s needs and solving our client’s problems. As such, we must optimize our ability to problem solve by use of the Consultative Selling methodology. The Consultative Sales Process = Solutions Based Selling The Consultative…
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