Marketing & Sales
How to set your medical spa apart from (and above) your competitors
These days, patients have multiple options for their aesthetic concerns. And many aesthetic providers to choose from. Most medical spas solve the same or similar problems for patients, and deliver the same or similar solutions for those problems. So why would a prospect patient choose you instead of one of your competitors? If you…
Read Full PostSecrets to setting up a highly profitable membership program
Established clients can help us grow our businesses faster than any marketing effort. Statistics show us that our existing clients spend 31% more than new clients. Moreover, we must spend five times more to acquire new clients than to retain established clients. And for those businesses that already have a membership program in place? Research…
Read Full PostHow to make sure your clients never feel ‘sold to’
In the aesthetics industry, we’re in the business of making others feel better about themselves. Selling is about meeting our client’s needs and solving our client’s problems. As such, we must optimize our ability to problem solve by use of the Consultative Selling methodology. The Consultative Sales Process = Solutions Based Selling The Consultative…
Read Full PostHow to use the lean startup plan to grow your aesthetics practice
Without a doubt, body contouring services can grow your aesthetics practice to a 7-figure business. We know for certain because our medspa has performed at that level for five years in a row. And…the model continues to prove itself. Our business idea was unproven We didn’t always know for certain our concept would be…
Read Full PostHow to use the intriguing power of scent to sell
Clients pay 10-15% more for the same product or service if your business uses scent branding. Do you harness the powerful selling power of scent in your aesthetics practice? Do you use one consistent signature scent that your aesthetics clients associate with your business? Do your clients tell you they just love the way…
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