Use this quick guide to define your target market so you can turn more leads into sales

wooden model on desk with a target and darts and notebook to convey to define your target market

Your business’ success depends on successful marketing.  And what’s an absolute prerequisite to successful marketing? It’s clearly defining your target market.  Unfortunately, most aesthetics businesses struggle to clearly define their target market.  Instead, they try to appeal to nearly everyone.  This results in their marketing campaigns being aimed at far too many of the wrong…

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Learn how to treat large areas of fat with this Lipo Laser certification course

light panels of lipo laser fat reduction treatment on abdominal area

It’s not uncommon for clients to request treatment for a ‘large area’ of unwanted fat, much larger than we can treat effectively with other technologies.  That’s because with most non-invasive body contouring treatments, we are limited to treating smaller ‘target areas’ with one treatment cycle.  Treating larger areas requires a second run of the machine,…

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Use these body fat facts to build a profitable fat reduction business

woman pointing to fat cell illustration learning fat cell facts to benefit fat reduction business

Fat reduction clients come in all shapes and sizes and with different ‘problem areas.’  The most successful body contouring professionals are privy to some very important body fat facts and use that knowledge to deliver the very best fat reduction results.  In this article, you’ll discover what the body contouring experts know so you, too,…

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