The advantages of adding wellness therapies to your body contouring business
Adding wellness therapies is a brilliant business-building move for beauty professionals, business owners, healthcare providers and especially, body contouring technicians. After all, wellness services complement and enhance your body contouring efforts. And by incorporating wellness therapies, you’ll attract a wider range of customers, increase your income and improve client satisfaction. But perhaps the biggest reason to move forward right now is this: more and more consumers want - or expect - wellness therapies to accompany their beauty treatments. Consumers recognize that by detoxing and modifying things like diet and exercise, they amplify their body contouring efforts. We’ve incorporated wellness therapies at our medspas for twenty years…and we can vouch for the immense benefits. This article kicks off a series of blog articles that will provide you with the guidance you need to capitalize on this popular trend. In today’s article, we focus on the advantages of adding wellness therapies to your business.
The information in this article is based on first-hand knowledge
- We are long-time medspa business owners/operators, Shannon and Kay.
- For the past twenty years - long before wellness was even ‘a thing’ - we’ve incorporated wellness therapies in our body contouring programs…and we’ve reaped each and every benefit we discuss in this article.
- That’s why we encourage our students to incorporate wellness therapies in their businesses. We even offer some wellness therapies in our online courses at the Body Contouring Academy.
- Curious about these courses? Take a look at a couple of our wellness courses:
The movement to add wellness therapies to aesthetic businesses, like body contouring
- In hindsight, we were ahead of the curve in integrating wellness therapies into our medspa’s services.
- We’ve long recognized the impact wellness therapies have on improving treatment results.
- And now, the recognition and demand has grown from improving treatment results to expectations of improving the ‘whole self.’
We urge you to keep your business relevant. Start by checking out the advantages of adding wellness to your business.
What are some advantages of adding wellness therapies to your body contouring business?
I. Boost treatment results
Because wellness therapies optimize the body’s natural processes, they maximize the effectiveness of the body contouring treatment.
Wellness therapies and technologies:
- Optimize blood flow locally and systemically.
- Promote collagen regeneration strengthening and toning the skin.
- Stimulate elastin production leading to better skin elasticity.
- Boost lymphatic circulation promoting overall detoxification.
Each of these actions boosts and accelerates body contouring treatment outcomes.
II. Improve client satisfaction
Adding wellness to your body contouring protocols significantly improves client satisfaction. After all, best results equals ecstatic clients!
By providing a more natural, holistic approach (like nutrition education, red light therapy, vibration therapy) to your body contouring protocols, you’ll create a sense of well-being that addresses the ‘whole person,’ going way beyond targeted fat reduction, skin tightening or booty lifting.
And you will enhance the overall treatment experience by offering these ‘extras.’
III. Increase your revenue
Adding wellness therapies to your business increases your bottom line.
You’ll open up new revenue streams with wellness services because each additional service generates additional income.
Wellness services also creates great opportunities for upsales, add-ons and packaging.
IV. Diversify your revenue
Obviously, adding therapies will diversify your income, but you should also consider this: for all businesses, there is a normal ebb and flow in income due to increases or decreases in treatment demands. To combat this, you definitely want more than one stream of income.
Here’s an example. The demand for body contouring treatments in our medspa slows down considerably during the Thanksgiving and Christmas holidays, then revs back up by February. Since consumers have a much lower interest in body contouring services during the holidays, we promote wellness services to maintain a steady income stream.
More than one revenue stream means you bring in more money when body contouring is booming, and you still have income coming in from wellness therapies when the demand for body contouring treatments slows.
V. Broaden your market by attracting a wider range of customers
You’ll still appeal to your traditional market, but by adding wellness therapies to your business, you’ll immediately widen your market’s demographics by appealing to a broader range of consumers.
- Wellness therapies appeal to a wide variety of consumers, from younger people wanting to optimize their health to older people who want to retain or regain vitality.
- Many consumers are very focused on self-care. This makes wellness services more of a necessity than a luxury.
- Unlike traditional body contouring services, your business will appeal to consumers with holistic interests and value natural health.
VI. Increase customer loyalty
By offering wellness therapies to boost body contouring results, you are also improving your client’s overall health. And that in turn, improves your client’s physical appearance and her sense of well-being.
⇨ The result? Clients will love you! And happy clients reward you with loyalty for rewarding them.
So when it comes to creating ecstatic customers…
Think of the four “R’s” your business gains:
1 Retention
Your happy clients will stay with you forever!
2 Referrals
Your happy clients will refer friends and family to your business.
3 Reviews
Your happy clients will write positive reviews.
4 Repeat
Your happy clients will purchase more services.
VII. Meet consumer demand
Consumers are being driven by an emphasis on ‘wellness’ in their beauty programs.
It’s a major movement now and the way of the future!
They understand things like wellness therapies, nutrition and sleep improve how they look and feel. And they expect them to be incorporated as a part of their body contouring or aesthetic program.
Failure to incorporate a wellness program of some kind may leave your business behind.
Summing up the advantages
Adding wellness therapies to your body contouring business isn’t just a trend—it’s a game-changing strategy to enhance results, boost client satisfaction and increase revenue.
Modern day consumers are actively seeking a holistic approach to beauty, and by offering wellness services, you position your business as a leader in the evolving aesthetic industry.
Don’t miss out on the opportunity to grow, diversify and future-proof your business.
Stay tuned for our next blog, where we’ll guide you through the five key components of a successful wellness program!