What are the five categories of wellness services to add to your business?
We’ve all watched the wellness industry explode, with a 7.3% annual growth rate expected from 2023 - 2028. And with this shift in consumer demand to improving the ‘whole self,’ consumers are expecting wellness services to be included with their beauty, body and medical care. It’s this demand for wellness services that has gifted personal services providers with a new untapped revenue source… if you’re a business owner, beauty professional or body contouring technician, you are in a great position to capitalize by adding wellness services. But what type of wellness services do you want to offer? The list of wellness services is a long one, so in today’s article we’ll help you narrow your list as we brief you on the five categories of wellness services.
Welcome to the second installment of our wellness business series setting you up to successfully add wellness services to your business.
But first…
Why you can trust our guidance
- We are experienced medspa business owners/operators, Shannon and Kay.
- For the past twenty years - long before wellness was even ‘a thing’ - we incorporated wellness services with our medspa services, delivering ‘best results’ and growing our successful businesses.
- We encourage our body contouring students to incorporate wellness treatments too. We include a few in our current online course offerings at the Body Contouring Academy.
Now to…
The five categories of wellness services
When designing your plan to add wellness services, consider all aspects of your client’s well-being.
It’s perfectly okay to start with one wellness therapy from one wellness category, but ultimately, you’ll need to offer at least one therapy from each of the following five categories.
Detox
Nutrition
Sleep
Anti-Aging/Longevity (Well-Aging)
Movement/Fitness
I
Detox Wellness Services
#1 on the list of the five categories of wellness services
Detoxification ‘first’ - it’s a priority
- It’s no coincidence that detox is the first category on the list. That’s because, no matter what, all of us are constantly exposed to toxins: in the water, in the air and in the food we consume.
- There are ways to minimize toxin exposures. But there is no way to avoid exposure to toxins completely.
- And neither the body nor the mind can function optimally if the body is full of toxins.
What is meant by ‘detox?’
- Detoxing the right way simply means to support the ways that help your client’s body function at its best.
- But…detoxing is one of the most misunderstood and misused actions or treatments. You’ve most likely heard of extreme detox approaches like cutting out all solid foods or sweating for hours.
- In reality, these extreme approaches are more a cleanse, not a detox.
- A cleanse focuses solely on the GI system to harshly ‘flush out’ the toxins, while a detox assists and supports all of the body’s systems, liver, kidneys and other organs in toxin elimination.
What are Wellness Detox Services?
Wellness Detox Services are methods that support your client’s body’s natural cleansing mechanisms. These services are comprised of
- A Comprehensive Educational Program
- Wellness Detox Treatments
- Wellness Detox Supplements
Education, Treatments and Supplements: Details of Wellness Detoxing Services
We’ll dive into the details of Wellness Detox Services - the education, the treatments and the supplements - in future articles. Be sure to follow our wellness business series!
II
Nutrition Wellness Services
The second of the five categories of wellness services
Nutrition Wellness services is second on the list. Here’s why.
Food is medicine
- You need to consider food as medicine.
- Nothing can improve health and wellness more than the right nutrition.
- The wrong food can harm every system of the body and the right food can optimize every system of the body.
What is involved in Nutrition Wellness services?
Your Nutritional Wellness program should focus on providing the education and resources necessary to help your clients make sustainable lifestyle changes that lead to optimum weight control, high levels of energy and well-being.
Nutrition Educational Program
- Since the majority of the population are not informed at all - or - ill-informed about nutrition, comprehensive nutrition educational services are crucial.
- This should include information about nutrition, as well as diets good for weight loss, health promotion and longevity.
Nutritional Vitamins and Supplements
- It’s difficult, if not impossible, to get all the right nutrients from diet alone.
- Plus, there are many other factors working against it.
- For example, are you aware that both toxins and stress can actually deplete the body of nutrients?
- Your Nutrition Wellness services should include recommendations or provision of Nutritional Supplements and Vitamins.
Education and Supplements: Details of Wellness Nutritional Services
We’ll discuss more details of Wellness Nutritional Services - the education and the vitamins and supplements - in future articles. Be sure to follow our wellness business series!
III
Sleep Wellness Services
Our number three in the five categories of wellness services list
The category of sleep follows at number three. Sleep impacts physical and mental health, weight management, physical appearance and longevity.
Most people lack sufficient sleep
- Modern lifestyles get in the way of sleep.
- Sleep is essential for optimum health and wellness.
- For example, during sleep the body grows muscle, repairs tissues, synthesizes hormones and maintains a strong immune system.
Also during sleep, the brain is detoxified, and while sleeping, the brain processes memories and regulates emotions.
Education, Treatments and Supplements for Sleep Wellness
- Your Sleep Wellness services should include a comprehensive educational program about healthy daily sleep habits, plus relaxation techniques and practical tips.
- You should also consider including Sleep Wellness treatments that provide relaxation and stress relief.
- Finally, you should recommend and/or provide sleep supplements that enhance sleep quality, promote relaxation and quieten the mind.
Education, Treatments and Supplements: Details of Sleep Wellness Services
We’ll examine the details of Sleep Wellness Services - the education, the treatments and the supplements - in future articles. Be sure to follow our wellness business series!
IV
Anti-Aging/Longevity (“Well-Aging”)
A popular category in the five categories of wellness services
Who doesn’t want to look better and live longer? That's why this is the most popular (and perhaps the most long-lasting) category of all the wellness services.
Well-Aging services optimize well-being at any age
Well-aging (anti-aging and longevity) services are not age-dependent. These therapies optimize your clients’ health and well-being at any age.
Well-Aging services is a broad category
In addition to holistic methods and treatments, this category includes a broad range of aesthetic services, body contouring, weight management, hormone optimization, supplements, etc., all to support quality of life, health and longevity.
Treatments and Supplements: Details of Well-Aging Services
There’s a lot to discuss about Well-Aging services. We’ll start breaking down the details - from aesthetics to body contouring to hormones to supplements, and more - in future articles. Be sure to follow our wellness business series!
V.
Movement/Fitness
The fifth of the five categories of wellness services
The power of movement
Simply adding movement into the daily routine can lead to a boost in energy and provide a feeling of well-being, not to mention a reduction in stress.
Movement defined
- Movement is a key component of health and wellness, one that is often overlooked.
- It’s important to note that it doesn’t have to be ‘exercise’ per se.
- It’s a broad term that includes all bodily motions and emphasizes the benefits of any physical activity.
Fitness defined
- Fitness is what is achieved via exercise, a goal of exercise.
- Fitness can be attained through any structured activity where the focus is on burning calories, building muscle, improving the cardiovascular system and/or looking better.
Movement and/or Fitness
It’s your choice to include Movement or Fitness or both. Whatever you choose, you should provide
- Comprehensive Education
- Recommended Treatments
- Supplements and Vitamins
Education, Treatments and Supplements: Details of Movement/Fitness Services
We’ll dive into the details of Movement/Fitness Wellness services - the education, treatments and the vitamins and supplements - in future articles. Be sure to follow our wellness business series
Summing up the five categories of wellness services to consider for your business
The wellness industry is booming, and adding wellness services to your business is a strategic move to meet growing consumer demand, increase revenue and keep your business relevant.
To build a successful comprehensive wellness program, you should incorporate services from each of the five essential categories:
- Detox
- Nutrition
- Sleep
- Anti-Aging/Longevity (Well-Aging)
- Movement/Fitness
Each plays a vital role in optimizing health and well-being.
In our upcoming articles, we’ll guide you through the process of designing and implementing a wellness program that fits your business.
Stay tuned for the next installment in our wellness business series…
In our next article we’ll give you the steps to take and the questions to answer when crafting the plan for the wellness program for your business.
Did you miss our last article? Read it here.