Want leads? 6 reasons to use social media marketing in your body contouring business

woman's hands using smart phone at desk with icons representing social media marketing for body contouring

Social media marketing is one of the most cost efficient ways to build relationships with your clients and your prospects in a scalable, authentic and low-cost way.  And when done correctly, it can drive high numbers of customers to your website and increase sales for your business.


Moreover, social media is perhaps the most affordable lead generator.  You can use it to kick start your brand new business without spending any money at all.  And it’s one of the best ways to build your growing business with a minimal budget.


Bottom Line. To grow your body contouring business, you need a social media marketing strategy to engage (and win over) ideal customers.


In this article, we’ll examine six specific reasons why you should include social media marketing in your body contouring business game plan.


Before we dive into the six reasons, let’s answer some foundational questions and define some terms.


What is social media marketing?

Social media marketing is the use of social media platforms to connect with your ideal customers, promote your business and sell your services.


What are the leading social media platforms?

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest


What is a social media marketing strategy?

A social media strategy is a plan that includes

  1. Your social media goals
  2. The social media platform(s) you will use
  3. The tactics you will use to achieve them
  4. The budget you will allocate
  5. The time you will allocate
  6. The metrics you will use to track and measure your performance


Now for the six reasons why social media marketing is a must-do for your body contouring business.


6 reasons why you should use social media marketing in your body contouring business

Reason Number 1

Social Media Marketing is flexible and can be targeted at niches.

You can target (1) your entire audience, (2) just your primary market or (3) any of your secondary markets


The first reason you should use social media marketing is you can target niche audiences from your client and/or prospect base.


Here’s some examples:

  • You can narrow your target to speak directly to new moms to promote your mommy makeover services.
  • You can narrow your target to speak directly to middle-aged women who want to lose weight to promote your ultrasonic fat cavitation treatments, etc.


When you can design your content to appeal to the specific niches, you can reach the right segment of your market very effectively.  Compare that to other methods of marketing, like print media or radio or television or even google ads where it’s very difficult to segment your audience.


But you don’t have to niche down with social media marketing.  There may be times you want to reach your entire audience like when you’re promoting your Annual Open House or introducing a new team member, etc.


Reason Number 2

Social Media Marketing allows you to reach your prospects and your clients anywhere, anytime…and many users of social media are considering a purchase soon


The second reason is that with social media you can reach your audience wherever they are and at any time that is convenient for them.  They do not have to be inside your business or even in town to connect with you.  With social media, you can deliver your messages and stay top of mind at the flick of your market’s finger, at any time your audience feels like ‘scrolling.’

And social media marketing allows you to reach prospects who are close to purchasing a service or product.  Research shows us that 54% of people visit social media platforms when they are ready to consider a purchase.


Reason Number 3

Social Media Marketing enhances social proof


The third reason you should use social media is that it strengthens social proof.


What is social proof?  Social proof is essentially ‘safety in numbers.’  People want to do what they observe others are doing because “if others like it, that’s good for me.”


Importantly, social proof is considered one of the most important factors in convincing others to buy.


Social media marketing allows you to showcase your happy clients, great results, testimonials, reviews, videos, etc.

So, for example, when your prospects and clients learn that your client has undergone a series of radiofrequency (RF) tissue tightening treatments and she loves her firmer arms, they will be more likely to want to do the same.  Or when they watch the video testimonial of your client who underwent lipo laser fat reduction treatments and is ecstatic about her results, they will be more likely to want to do the same.


Reason Number 4

Social Media Marketing is more affordable than most other advertising media.


Social media is less pricey than other marketing mediums like radio, television, direct mail and digital ads.  Using audience targeting to reach who you want to reach, you can start with a budget of around $5 – $10 a day and still reach many prospects who want what you’re promoting.


It’s very important to limit your focus to preferably one, maybe two, social media platforms where your audience spends most of its time.  This allows you to focus on what’s working and not working and it will keep your budget (and your time allowance) under control.


Reason Number 5

Social Media Marketing is easily grown at a customized rate for your business.


The fifth reason you should use social media marketing is it’s scalable.


When you first get started, you should focus on building relationships with both your clients and with prospects, creating appealing content and branding your business, and evaluating the performance of your marketing efforts.


You can start with a low budget, perfect your campaigns, then increase your spend incrementally if needed.


Your clients and prospects are seeing your competitor’s content on social media platforms.


The sixth reason your body contouring business should be using social media is your competitors are already using it.


We recommend you set aside time to conduct a social media audit on the top three competitors in your market.  Learn what they are doing and where they are doing it.  Answer these questions:  what platforms are they on, what kind of content are they posting, what promotions are they running, what kind of interaction are they generating.


This social media competitor audit provides valuable insights to what you need to do, and importantly, what you do not need to do.   For example, if your social media marketing strategy is to post three times a week and your audit reveals that your competitors post just one time a week, you may not need to allocate the resources for three posts.  One to two weekly posts might be quite effective.

Observe what your competitors are doing, then focus on beating them so your business can attract more leads, increase your brand authority, grow your audience and make more sales.


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