Why you should use this machine to launch your body contouring business
After twenty years of owning and operating medspas, we’re hard pressed to name a favorite body contouring machine. But to recommend a first machine? A machine to use to launch your body contouring practice? That’s different. We can definitely say there is one machine that beats the rest…for a lot of reasons. Since this is a question that we’re asked so often at the Body Contouring Academy, we’ve decided to write this article. Read on to discover the body contouring machine we recommend as your first machine, plus get our step by step instructions on how to use that machine to launch your body contouring business.
But before you get started, you might be wondering who we are and why you should take our advice.
Why you should listen to us
We’re Shannon and Kay, faculty at the Body Contouring Academy. Before that, we spent more than twenty years in the beauty and healthcare industry as medspa owners/operators.
Our most recent medspa rapidly reached 7-figures and continues at that level today. And through the years of medspa business experience and tons of hands-on clinical hours, we’ve developed top-performing treatment techniques and protocols, as well as highly profitable business systems…which we include in our courses.
We’ve also authored body contouring books and we host the Proven Profits podcast, sharing our knowledge with healthcare and beauty business owners.
We’ve been there, done that, and now we’re helping you and others do the same.
Here is what you’ll learn in this article:
I. Why adding body contouring to your business is a smart business move
II. The three levels of body contouring machines and why you should use a Level III machine to launch your body contouring business
III. The best ‘first’ Level III body contouring machine to launch your body contouring business is the 6 in 1 Cavitation machine
IV. How to get your Body Contouring Certification in the 6 in 1 machine treatments: ultrasound cavitation, radiofrequency (RF) skin tightening, vacuum/LED, lipo laser
V. Use these steps to launch your body contouring business with the 6 in 1 Cavitation machine
I
Why adding body contouring to your business is a smart business move
The number of consumers seeking non-invasive body contouring treatments has been booming and continues to grow rapidly. It comes as no surprise that savvy healthcare and beauty business owners like you want to jump into body contouring.
What’s driving the demand for body contouring treatments?
Non-invasive body contouring services appeal to so many people because there’s
- Little to no downtime involved
- Few to no side effects experienced
- Known treatment safety record
- Reliable results
Why do so many business owners want to get started with body contouring?
- Starting something new involves risks, but with body contouring there is little risk due to the high demand for the treatments from consumers.
- Not to mention the low costs associated with getting started with body contouring.
More about the low costs to get started later…
How we got started in body contouring
It’s hard to believe but in 2006, the year we opened our first medical spa, non-invasive body contouring machines did not exist. The brand new medspa industry was solely focused on skincare, anti-aging treatments and hair removal.
But soon thereafter, in mid-2007, manufacturers rolled out the first fat reduction machines powered by radiofrequency technology. And we invested!
And boy did it pay off. Our radiofrequency fat reduction machine was busy all day every day. It was the beginning of our obsession with body contouring.
It’s important to note that at this time, body contouring machines were available only to physicians or businesses with medical directors.
II
The three levels of body contouring machines and why you should start with a Level III machine to launch your body contouring business
The evolution of body contouring machines
Soon after the arrival of radiofrequency in 2007, three years later in 2010 cryolipolysis and red light therapy (LED) were ushered in, with ultrasound cavitation entering the market in 2011.
Manufacturers managed to keep up with consumer demand as more and more machines entered the market, month-by-month and year-by-year..
In those early days (2007-2013) of body contouring, the three levels of machines didn’t exist. Or you could say that only Level I machines were available.
It was around 2013, when overseas manufacturers began offering body contouring machines...to anyone who wanted to buy them. No physician required. This was the dawn of Level III machines. (Level II machines appeared on the scene sometime later.)
Today, there are 3 levels of body contouring machines
- Level I - Medical Grade
- Level 2 - Paramedical Grade
- Level 3 - Entry Level
Level I Medical Grade Equipment and Devices
This equipment has conditions to purchase:
Just as it was in the dawn of body contouring, your business must have a physician or a medical director to purchase and/or operate these medical grade Level I machines.
Level I machine examples: Coolsculpting, Emsculpt, Sculpsure
Level II - Paramedical Grade Machines
These machines also have conditions to purchase:
These manufacturers/distributors require you to be a successful business owner and pass certain steps to purchase.
Level II machine examples: Cryoskin, Endospheres
Level III - Entry Level Body Contouring Machines
These machines have no conditions to purchase:
No conditions to purchase. These machines are perfect for those starting out in body contouring and are great for experienced providers too. Even though we have a physician in our medical spa, we use both Level I and Level III body contouring machines alike.
Level III machine examples: 6 in 1 Cavitation machine, Pressotherapy machine, Vacuum therapy machine
III
The best ‘first’ Level III body contouring machine to launch your body contouring business is the 6 in 1 Cavitation machine
The top six body problems your clients want you to address with body contouring:
- Fat reduction
- Skin tightening
- Cellulite smoothing
- Stretch mark fading
- Muscle toning
- Buttocks enhancement
Well…the 6in1 Cavitation machine addresses four of the six, specifically numbers 1, 2, 3 and 4!
How does one machine do so much?
The 6 in 1 Cavitation machine platform houses FOUR technologies
- Ultrasound fat cavitation
- Vacuum technology
- Radio frequency (RF) skin tightening
- Lipo Laser (LED paddle technology)
These four technologies form a solid foundation for your body contouring businesses.
Why it makes sense to launch your body contouring business with the 6 in 1 Cavitation machine
- It’s cost effective. You can invest in just one machine to treat multiple body concerns. You won’t need three separate machines for fat reduction, skin tightening and cellulite smoothing.
- It’s affordable. You can purchase your 6 in 1 machine for around $500.
- It’s compact enough to move from room to room. We keep our 6 in 1 machines on a rolling cart for scheduling flexibility.
- It’s a reliable workhorse of a machine. We keep our 6 in 1 Cavitation machines busy for much of every day in our medspa.
- It’s been proven safe and effective. Repeated studies have shown that the non-invasive technologies contained in the 6 in 1 machine - ultrasound fat cavitation, radiofrequency (RF) skin tightening, vacuum and lipo laser (LED) are both safe and effective.
How do you choose which 6 in 1 Cavitation machine to purchase?
- You may be overwhelmed when you search for a 6 in 1 Cavitation machine to purchase.
- The machine is so popular, tons of manufacturers offer their version…so there are many (seemingly identical) machines from which to choose.
- That’s why we made a pick for you!
Our pick to launch your body contouring business:
Here is the 6-in-1 machine like the one we use at our medical spa. It’s our pick based on years of experience and expertise.
#ad We are amazon associates, so if you click on a link that is a qualified purchase, we may earn a small commission which helps support our mission to provide top-notch body contouring education.
This machine wins OUR PICK for Best 6in1 Cavitation machine based on
Plus! it’s high quality technical features
➤20 - 40 kHz Ultrasonic Cavitation
➤Vacuum Technology Applicator
➤3 Radio frequency (RF) Applicators
➤8 Lipo Laser (LED) Paddles (6 large, 2 small)
Which means it has superior ability to
Get a closer look at the machine…and purchase it if you're ready to launch!
IV
How to get your Body Contouring Certification in the 6 in 1 treatments:
- Ultrasound Cavitation
- Radio frequency (RF) Skin Tightening
- Vacuum/LED
- Lipo Laser
You can get it all in our online body contouring certification course, the
Body Contouring 6 in 1 Masterclass
→ We designed our Body Contouring 6 in 1 Masterclass specifically to meet the needs of a business owner looking to launch your body contouring business…that’s you!
In the course, you’ll get our expert protocols and learn how to treat
- Unwanted Fat
- Targeted Areas
- Large Areas
- Loose (Flaccid) Skin
- Stretch Marks
- Cellulite
Plus, you’ll get certified in body contouring and become an expert in four technologies:
- Ultrasound fat cavitation
- Radiofrequency (RF) Skin Tightening
- Lipo Laser
- Vacuum/LED
You’ll also get all the forms you need to implement the treatments right away!
- Consent Forms
- Treatment Forms
- Pre/Post Treatment Instructions
So get the details on the Body Contouring 6in1 Masterclass now!
Now that you know how to pick the best body contouring machine and you’ve learned how to perform the treatments…it’s time to launch your body contouring business.
Here are the steps to take!
V
Use these steps to launch your body contouring business with the 6 in 1 Cavitation machine
A.
Use your current database of clients to launch. Do not spend on advertising...yet.
You have a current database of clients, most of whom likely have body contouring needs. Focus on your existing customers. They know you, trust you and will be so excited that you can soon help them with their body contouring needs.
B.
Launch your body contouring business with your existing client’s most common body concern
First determine the biggest body concern held by your current clients. Perhaps you already know the answer from your conversations with them. But if you don’t or if you want to know more, then you simply need to ask them.
So
- Send out email surveys
- And/or send text surveys
Limit your survey questions to the body issues you can treat with the 6 in 1 machine:
- Unwanted Fat - do they want to reduce, shape and sculpt?
- Loose (flaccid) Skin - would they like to firm, tighten and smooth?
- Cellulite - are they wanting to minimize and smooth?
- Stretch Marks - do they want to minimize, reduce, and smooth?
C.
Get your existing clients excited with your solution to their top body concern
Keep this in mind: your body contouring treatments solve a problem that your clients cannot solve on their own.
So focus on your client’s #1 body contouring issue, i.e. fat reduction, skin tightening, etc.
Provide education
⇨ About the body issue, i.e. why abdominal fat is hard to lose on your own
⇨ About the treatment, i.e. how cavitation reduces fat
⇨ About how they’ll feel when they have the treatment, i.e. they’ll look great in their jeans
You can give them this helpful information via
- Weekly Emails
- Monthly Educational Events
- Website Content - on your services page and perhaps a page devoted to the body problem, i.e. unwanted fat
Continue with your efforts for a full month or even a quarter.
PRO TIP: While focusing on one issue, you will not limit your treatments to your featured benefit. While focusing on a single issue such as body fat, it’s expected that you will be helping clients with other needs such as skin tightening, etc.
D.
Follow by featuring a different body concern each month or quarter
Move on the body concern ranked second by your existing clients using the same steps as outlined in ‘C’ above.
Then move on to the third and forth.
E.
Get before/after photos, reviews and client testimonials as soon as possible
Your existing clients already love you and trust you. As soon as possible after you make them happy by solving their body contouring problems, ask them for written reviews, video testimonials and permission to share their photos.
You’ll need this ‘social proof’ once you start to market to prospective clients as you will need to win their trust.
Final Thoughts
Launching your body contouring business is an exciting venture, and (1) choosing your ‘first’ machine and (2) getting your body contouring certification are both crucial for success.
After two decades of owning and operating medspas, we can wholeheartedly recommend the 6 in 1 Cavitation machine as the ideal ‘first’ body contouring machine choice and The Body Contouring 6 in 1 Masterclass as the top choice for body contouring certification.
Then once you’re ready to launch, follow the actionable steps we provided to maximize your success.
Editor’s Note: This blog was originally published in May of 2021 and has been completely revamped and updated for accuracy, relevance and helpfulness.