7 steps to going all-out to open your body contouring business in a lease space (FREE pdf Guide)
Every year, more than 800,000 Americans successfully start their own business. And more than half of those kick off using a home-based business model. A home-based business confers less risk while at the same time providing multiple benefits. A business at home works fantastically for many, but it may not be the right model for those wanting high profits and growth. If you want to “fully commit” - to go all-out and give everything you’ve got to open your body contouring business, then this article detailing the lease space business model and giving you the steps you need to take to start one is a must-read. Plus you’ll get our FREE downloadable guide!
Welcome to Part 3 of our three-part blog series showing you how to open your body contouring business using the business model that’s right for you.
In our series, we detail three body sculpting business models
- Mobile body sculpting business Click here to read about the mobile body contouring business model.
- Home-based body sculpting business Click here to read about the home-based body contouring business model.
- Body sculpting business within a commercial lease space
In each article
- We discuss the pros and cons of the business model.
- We give you detailed steps to start so you can kick off with confidence!
- And…we give you a FREE body sculpting business guide so you can feel confident you’re getting it right!
All brought to you by the experts at the Body Contouring Academy. Check out how easy it is to enroll in a Body Contouring Academy online body contouring certification course and get access to all of the perks Body Contouring Academy offers!
Commercial Lease Space Body Sculpting Business
A lease space body sculpting business model provides the surest way to fast track your aspirations of body contouring business success…into a reality
The body contouring business is booming like no one’s business. Demand is growing nearly by the day. If your dream is to jump on this opportunity and build a big, profitable body contouring business, the lease space body sculpting business model might be right for you. When you open your body contouring business using this model, your potential for profit and growth goes through the ceiling.
Besides the huge potential for profits and growth, the lease space body sculpting business model has other advantages.
Will you open your body contouring business using a lease space business model? Find out if it’s right for you. First, the perks.
Will you open your body contouring business with a lease space model?
Learn the pros and cons
The Pros
What are the benefits of a lease space body sculpting business
1) You can deliver the ultimate ‘experience’
Like it or not, consumers expect body contouring services to align with luxurious spa services, including an ‘experience’ similar to ones enjoyed in a spa.
Specifically, your body contouring clients expect to feel
- Relaxed
- Restored
- Refueled
- Indulged
This means you must
- select the right location and
- develop a business concept with the design and special touches that attract clients and propel your body contouring business into one of high demand.
2) Professional appearance
Have you heard the phrase, “perception is reality?” It’s so true. The image your client’s hold of your body sculpting business cannot be understated when it comes to the probability of your success and growth.
The simple fact that you are operating your business from a commercial location leads consumers to view you as a professional
- Ability to offer more services and an expanded menu
Because you won’t have to travel with your ‘studio’ (mobile biz) or share your studio space with your home (home-based biz), you will be able to take on more machines and equipment. This allows your menu to grow and meet the growing needs of your clients…which means more money in the bank.
Simple fact. As reported in the ultimate guide to body contouring certification courses, the lease space model can yield a yearly income of $100 ,000!
And we can attest to that. We built a six-figure medical spa that still operates at that level…nearly ten years later!
4) You can (should) charge more for services
When you open your body contouring business within a lease space, and follow our steps (in the section below), you can demand a higher fee for services. Think of it as a ‘professional premium’ or an ‘experience premium’ because of the environment, ambiance, and ‘experience’ you are providing your clients.
5) Potential for growth
Depending on the size of your lease space, you will have room to grow and a growing list of clients to consume the services.
The Cons (the considerations you should undertake)
How to prepare for a lease space body sculpting business
This business model is the most ambitious (and highest risk) of the three models, so it’s important to undertake these considerations early on.
1) Goal setting and number crunching
- Calculate your startup costs
- Calculate your overhead
- Set a detailed startup budget
- Establish a detailed monthly operational budget
- Establish a detailed monthly marketing budget
- Draw up your short-term and long-term goals. Make sure they are realistic and precise. Prioritize them in order of necessity. Assign deadlines to achieve the goals.
Here’s an example:
Increase fat cavitation treatments by 5 per week, reassess at end of month 2 and 6
- Reassess, adjust and reset your goals regularly
2) Understand your market and identify your target market
- Who are your target customers, demographics, professions, gender, etc.?
- Where are your target customers, what zip codes or neighborhoods?
- What do your target customers want, look at social media chat, competitor’s offerings?
- Determine what customers are looking for
- Research your competitor’s websites
- Visit 2-3 of your closest competitors
- Develop a clear understanding of your target customers, their needs and desires
- Know what area of town your clients frequent
3) Select your space and location
It is often said (and is very true) that the secret to a successful business is location.
Location considerations
- Visibility
- Parking
- Demographics
- Traffic, foot and vehicle
- Type of area (retail is best in most cases)
- Accessibility
- Proximity to competitors
Size of the space
Your lease space is one of the largest expenses your business will have.
- What are your current needs and future needs?
- How many rooms?
- Will you need a reception lobby, a phone office, a break room?
Though your needs may start small, growth can happen quickly. Every inch within a space counts. Your goal is to find a space within your budget that has room for your business to grow.
Do not underestimate the potential for rapid growth. Our last medical spa grew so quickly, that within 10 months of opening, we needed to add an adjacent 1200 sq ft lease space to our business. We were fortunate that the space was available!
Finish out and signage
Be sure your budget includes
- The cost to finish out your space
- Signage costs
PRO TIP: Oftentimes, you can negotiate with your landlord to pay a large portion of your finish out costs, especially if you agree to enter into a longer term lease (ex: 3 - 5 years).
4) Supplies and Machines
Get the complete list of recommended lease space body contouring business supplies by downloading our FREE downloadable Body Sculpting Business Guide for the lease space body sculpting business model!
You’ll find that free guide a little further down in the article.
And when you open your body contouring business and consider certification in body contouring, we recommend our Body Contouring 6 in 1 Masterclass.
It’s our number one recommendation because it delivers multiple treatments which makes it the perfect course to get your business started. In the course,
You’ll earn certification in four technologies:
- Cavitation
- RF Skin Tightening
- Vacuum/LED
- Lipo Laser
And have the ability to treat four different body concerns:
- Unwanted fat
- Loose skin
- Cellulite
- Stretch marks
Learn more about the body contouring certification course!
5) Furnishings
You will need furnishings. The amount and type you need will depend on your layout, the size of your space and the number of rooms in your space. Consider your need for these items.
- Reception chairs and/or sofa
- Reception tables
- Receptionist desk
- Chairs for treatment rooms
- Break room table and chairs
6) Setting your fees
By following our steps, you have created a great body contouring destination.
- We recommend keeping your fees within the range of your competitors.
- Start increasing your prices as soon as you build up your client base.
- Then after you have established your reputation as a body contouring expert in high demand, increase your fees again.
Be sure to figure your overhead on an annual basis and make sure your fees include a healthy profit.
7) Investigate Legalities
Depending on your locale, before you open your body contouring business, you will need to meet certain legal requirements.
- Certificate of occupancy for your space
- Federal Income Tax ID (EIN)
- Liability insurance for your space
- Liability insurance for you and your team
- Business insurance
Note: Some states have additional requirements. Check with the officials in your jurisdiction.
Is a lease space body sculpting business model for you?
This business model yields the highest rewards, both financially and professionally.
Are you ready to commit to building a high-growth, high-profit body contouring business?
To go all-out and open your body contouring business in a lease space?
Get your FREE Lease Space Body Sculpting Business Guide now!
Complete the form below to get the Guide delivered straight to your email inbox.
This concludes our three part body contouring business model series. We hope you’ve found our series helpful in choosing the right one to open your body contouring business.
Did you miss an article and a guide?
Editor’s Note: This blog was originally published in November of 2022 and has been revised and updated for accuracy, relevance and comprehensiveness.