Marketing & Sales
Useful tips for preventing mistakes on your body contouring website
Your website is not only your business’ 24/7 storefront; it’s your 24/7 lead generator and sales machine. It tells the world you exist, showcases your solutions, and proves to consumers that you are the best choice to solve their problems. But websites are not automatic; they can under-perform. So what do you do when your…
Read Full PostWhy your body contouring business needs a website
A website is your business’ 24/7 storefront. Consumers research, review, and compare…then ultimately choose what and where to try or to buy. They expect to find what they’re looking for online and if your business is not there, they’ll find another business that is. So if you want to grow and succeed, your body contouring…
Read Full Post5 Ways to Introduce Body Contouring Services to your Clients
The demand for non-invasive body contouring is absolutely exploding. And if you are an esthetician, massage therapist, fitness trainer, lash/brow artist or any other type of professional with a business, you clearly see the tremendous profit opportunity that body contouring services can bring to your business. You sure don’t want your clients to leave your…
Read Full PostHow to manage bad online reviews in your body contouring business
As small business owners, our business feels like an extension of ourselves. We take pride in our work and it hurts when we get criticism…like a bad review. And it’s hard not to take bad reviews personally. When you do take them personally, your natural tendency may be to respond inappropriately. But don’t get angry,…
Read Full PostStudy shows generational shift in spending for aesthetic procedures: younger generations are spending more
In our medspa, the bulk of our body contouring business has consistently come from women in their forties up to about their late-fifties. They see changes in their bodies they don’t like and have disposable income to address those changes. In our experience, younger women want the treatments but often lack the financial ability to…
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